---
res:
  bibo_abstract:
  - <jats:p> Factorial surveys (FSs) integrate elements of survey research and classical
    experiments. Using a large number of respondents in a controlled setting, FSs
    approximate complex and realistic judgment situations through so-called vignettes—that
    is, carefully designed descriptions of hypothetical people, social situations,
    or scenarios. Despite being rooted, and predominantly applied, in sociology, FSs
    are particularly promising for business and society (B&amp;S) scholars. Given
    the multiplicity, inherent complexity, and sometimes fuzziness of B&amp;S research
    objects, conventional research methods inevitably reach their limits. This article,
    therefore, systematically presents methodological and thematic opportunities for
    FS studies in B&amp;S research. It is argued that FSs are well suited to dealing
    with the complex interplay of societal-, organizational-, and individual-level
    factors in B&amp;S research and to studying the principles underlying human perceptions,
    attitudes, values, social norms, and (anticipated) behavior. The application of
    the FS method is illustrated based on a showcase example in the realm of socially
    responsible investments (SRIs). As the literature on the conceptualization of
    FSs is limited, methodological challenges are addressed to guide B&amp;S researchers
    past the common methodological pitfalls. </jats:p>@eng
  bibo_authorlist:
  - foaf_Person:
      foaf_givenName: Josua
      foaf_name: Oll, Josua
      foaf_surname: Oll
  - foaf_Person:
      foaf_givenName: Rüdiger
      foaf_name: Hahn, Rüdiger
      foaf_surname: Hahn
  - foaf_Person:
      foaf_givenName: Daniel
      foaf_name: Reimsbach, Daniel
      foaf_surname: Reimsbach
      foaf_workInfoHomepage: http://www.librecat.org/personId=100169
  - foaf_Person:
      foaf_givenName: Peter
      foaf_name: Kotzian, Peter
      foaf_surname: Kotzian
  bibo_doi: 10.1177/0007650316645337
  bibo_issue: '1'
  bibo_volume: 57
  dct_date: 2016^xs_gYear
  dct_isPartOf:
  - http://id.crossref.org/issn/0007-6503
  - http://id.crossref.org/issn/1552-4205
  dct_language: eng
  dct_publisher: SAGE Publications@
  dct_subject:
  - Social Sciences (miscellaneous)
  - Business
  - Management and Accounting (miscellaneous)
  dct_title: 'Tackling Complexity in Business and Society Research: The Methodological
    and Thematic Potential of Factorial Surveys@'
...