@article{47912,
  abstract     = {{<jats:p> Factorial surveys (FSs) integrate elements of survey research and classical experiments. Using a large number of respondents in a controlled setting, FSs approximate complex and realistic judgment situations through so-called vignettes—that is, carefully designed descriptions of hypothetical people, social situations, or scenarios. Despite being rooted, and predominantly applied, in sociology, FSs are particularly promising for business and society (B&amp;S) scholars. Given the multiplicity, inherent complexity, and sometimes fuzziness of B&amp;S research objects, conventional research methods inevitably reach their limits. This article, therefore, systematically presents methodological and thematic opportunities for FS studies in B&amp;S research. It is argued that FSs are well suited to dealing with the complex interplay of societal-, organizational-, and individual-level factors in B&amp;S research and to studying the principles underlying human perceptions, attitudes, values, social norms, and (anticipated) behavior. The application of the FS method is illustrated based on a showcase example in the realm of socially responsible investments (SRIs). As the literature on the conceptualization of FSs is limited, methodological challenges are addressed to guide B&amp;S researchers past the common methodological pitfalls. </jats:p>}},
  author       = {{Oll, Josua and Hahn, Rüdiger and Reimsbach, Daniel and Kotzian, Peter}},
  issn         = {{0007-6503}},
  journal      = {{Business &amp; Society}},
  keywords     = {{Social Sciences (miscellaneous), Business, Management and Accounting (miscellaneous)}},
  number       = {{1}},
  pages        = {{26--59}},
  publisher    = {{SAGE Publications}},
  title        = {{{Tackling Complexity in Business and Society Research: The Methodological and Thematic Potential of Factorial Surveys}}},
  doi          = {{10.1177/0007650316645337}},
  volume       = {{57}},
  year         = {{2016}},
}