{"abstract":[{"text":"<jats:p> Factorial surveys (FSs) integrate elements of survey research and classical experiments. Using a large number of respondents in a controlled setting, FSs approximate complex and realistic judgment situations through so-called vignettes—that is, carefully designed descriptions of hypothetical people, social situations, or scenarios. Despite being rooted, and predominantly applied, in sociology, FSs are particularly promising for business and society (B&amp;S) scholars. Given the multiplicity, inherent complexity, and sometimes fuzziness of B&amp;S research objects, conventional research methods inevitably reach their limits. This article, therefore, systematically presents methodological and thematic opportunities for FS studies in B&amp;S research. It is argued that FSs are well suited to dealing with the complex interplay of societal-, organizational-, and individual-level factors in B&amp;S research and to studying the principles underlying human perceptions, attitudes, values, social norms, and (anticipated) behavior. The application of the FS method is illustrated based on a showcase example in the realm of socially responsible investments (SRIs). As the literature on the conceptualization of FSs is limited, methodological challenges are addressed to guide B&amp;S researchers past the common methodological pitfalls. </jats:p>","lang":"eng"}],"title":"Tackling Complexity in Business and Society Research: The Methodological and Thematic Potential of Factorial Surveys","date_updated":"2023-10-30T11:37:08Z","intvolume":"        57","issue":"1","department":[{"_id":"186"},{"_id":"815"}],"volume":57,"author":[{"last_name":"Oll","full_name":"Oll, Josua","first_name":"Josua"},{"first_name":"Rüdiger","last_name":"Hahn","full_name":"Hahn, Rüdiger"},{"id":"100169","first_name":"Daniel","full_name":"Reimsbach, Daniel","last_name":"Reimsbach"},{"last_name":"Kotzian","full_name":"Kotzian, Peter","first_name":"Peter"}],"publication_identifier":{"issn":["0007-6503","1552-4205"]},"doi":"10.1177/0007650316645337","date_created":"2023-10-10T09:19:10Z","publication_status":"published","publication":"Business &amp; Society","language":[{"iso":"eng"}],"page":"26-59","publisher":"SAGE Publications","keyword":["Social Sciences (miscellaneous)","Business","Management and Accounting (miscellaneous)"],"type":"journal_article","citation":{"short":"J. Oll, R. Hahn, D. Reimsbach, P. Kotzian, Business &#38;amp; Society 57 (2016) 26–59.","ama":"Oll J, Hahn R, Reimsbach D, Kotzian P. Tackling Complexity in Business and Society Research: The Methodological and Thematic Potential of Factorial Surveys. <i>Business &#38;amp; Society</i>. 2016;57(1):26-59. doi:<a href=\"https://doi.org/10.1177/0007650316645337\">10.1177/0007650316645337</a>","bibtex":"@article{Oll_Hahn_Reimsbach_Kotzian_2016, title={Tackling Complexity in Business and Society Research: The Methodological and Thematic Potential of Factorial Surveys}, volume={57}, DOI={<a href=\"https://doi.org/10.1177/0007650316645337\">10.1177/0007650316645337</a>}, number={1}, journal={Business &#38;amp; Society}, publisher={SAGE Publications}, author={Oll, Josua and Hahn, Rüdiger and Reimsbach, Daniel and Kotzian, Peter}, year={2016}, pages={26–59} }","ieee":"J. Oll, R. Hahn, D. Reimsbach, and P. Kotzian, “Tackling Complexity in Business and Society Research: The Methodological and Thematic Potential of Factorial Surveys,” <i>Business &#38;amp; Society</i>, vol. 57, no. 1, pp. 26–59, 2016, doi: <a href=\"https://doi.org/10.1177/0007650316645337\">10.1177/0007650316645337</a>.","mla":"Oll, Josua, et al. “Tackling Complexity in Business and Society Research: The Methodological and Thematic Potential of Factorial Surveys.” <i>Business &#38;amp; Society</i>, vol. 57, no. 1, SAGE Publications, 2016, pp. 26–59, doi:<a href=\"https://doi.org/10.1177/0007650316645337\">10.1177/0007650316645337</a>.","chicago":"Oll, Josua, Rüdiger Hahn, Daniel Reimsbach, and Peter Kotzian. “Tackling Complexity in Business and Society Research: The Methodological and Thematic Potential of Factorial Surveys.” <i>Business &#38;amp; Society</i> 57, no. 1 (2016): 26–59. <a href=\"https://doi.org/10.1177/0007650316645337\">https://doi.org/10.1177/0007650316645337</a>.","apa":"Oll, J., Hahn, R., Reimsbach, D., &#38; Kotzian, P. (2016). Tackling Complexity in Business and Society Research: The Methodological and Thematic Potential of Factorial Surveys. <i>Business &#38;amp; Society</i>, <i>57</i>(1), 26–59. <a href=\"https://doi.org/10.1177/0007650316645337\">https://doi.org/10.1177/0007650316645337</a>"},"year":"2016","user_id":"21810","_id":"47912","status":"public"}