{"date_created":"2018-10-25T07:30:10Z","user_id":"57352","_id":"4833","page":"22--35","type":"journal_article","year":"2018","issue":"2","date_updated":"2022-01-06T07:01:26Z","department":[{"_id":"180"}],"publication":"SMR-Journal of Service Management Research","title":"Mixed Effects of Company-Initiated Customer Engagement on Customer Loyalty: The Contingency Role of Service Category Involvement","author":[{"first_name":"Lena","full_name":"Steinhoff, Lena","last_name":"Steinhoff"},{"first_name":"Carina","full_name":"Witte, Carina","last_name":"Witte"},{"first_name":"Andreas","last_name":"Eggert","full_name":"Eggert, Andreas"}],"status":"public","citation":{"ieee":"L. Steinhoff, C. Witte, and A. Eggert, “Mixed Effects of Company-Initiated Customer Engagement on Customer Loyalty: The Contingency Role of Service Category Involvement,” <i>SMR-Journal of Service Management Research</i>, no. 2, pp. 22--35, 2018.","chicago":"Steinhoff, Lena, Carina Witte, and Andreas Eggert. “Mixed Effects of Company-Initiated Customer Engagement on Customer Loyalty: The Contingency Role of Service Category Involvement.” <i>SMR-Journal of Service Management Research</i>, no. 2 (2018): 22--35.","bibtex":"@article{Steinhoff_Witte_Eggert_2018, title={Mixed Effects of Company-Initiated Customer Engagement on Customer Loyalty: The Contingency Role of Service Category Involvement}, number={2}, journal={SMR-Journal of Service Management Research}, author={Steinhoff, Lena and Witte, Carina and Eggert, Andreas}, year={2018}, pages={22--35} }","ama":"Steinhoff L, Witte C, Eggert A. Mixed Effects of Company-Initiated Customer Engagement on Customer Loyalty: The Contingency Role of Service Category Involvement. <i>SMR-Journal of Service Management Research</i>. 2018;(2):22--35.","mla":"Steinhoff, Lena, et al. “Mixed Effects of Company-Initiated Customer Engagement on Customer Loyalty: The Contingency Role of Service Category Involvement.” <i>SMR-Journal of Service Management Research</i>, no. 2, 2018, pp. 22--35.","short":"L. Steinhoff, C. Witte, A. Eggert, SMR-Journal of Service Management Research (2018) 22--35.","apa":"Steinhoff, L., Witte, C., &#38; Eggert, A. (2018). Mixed Effects of Company-Initiated Customer Engagement on Customer Loyalty: The Contingency Role of Service Category Involvement. <i>SMR-Journal of Service Management Research</i>, (2), 22--35."}}