{"year":"2018","type":"journal_article","page":"80--90","date_updated":"2022-01-06T07:01:26Z","date_created":"2018-10-25T08:11:17Z","user_id":"57352","_id":"4834","author":[{"full_name":"Eggert, Andreas","last_name":"Eggert","first_name":"Andreas"},{"first_name":"Wolfgang","last_name":"Ulaga","full_name":"Ulaga, Wolfgang"},{"first_name":"Pennie","last_name":"Frow","full_name":"Frow, Pennie"},{"last_name":"Payne","full_name":"Payne, Adrian","first_name":"Adrian"}],"title":"Conceptualizing and communicating value in business markets: From value in exchange to value in use","status":"public","citation":{"mla":"Eggert, Andreas, et al. “Conceptualizing and Communicating Value in Business Markets: From Value in Exchange to Value in Use.” <i>Industrial Marketing Management</i>, 2018, pp. 80--90.","chicago":"Eggert, Andreas, Wolfgang Ulaga, Pennie Frow, and Adrian Payne. “Conceptualizing and Communicating Value in Business Markets: From Value in Exchange to Value in Use.” <i>Industrial Marketing Management</i>, 2018, 80--90.","apa":"Eggert, A., Ulaga, W., Frow, P., &#38; Payne, A. (2018). Conceptualizing and communicating value in business markets: From value in exchange to value in use. <i>Industrial Marketing Management</i>, 80--90.","ieee":"A. Eggert, W. Ulaga, P. Frow, and A. Payne, “Conceptualizing and communicating value in business markets: From value in exchange to value in use,” <i>Industrial Marketing Management</i>, pp. 80--90, 2018.","short":"A. Eggert, W. Ulaga, P. Frow, A. Payne, Industrial Marketing Management (2018) 80--90.","bibtex":"@article{Eggert_Ulaga_Frow_Payne_2018, title={Conceptualizing and communicating value in business markets: From value in exchange to value in use}, journal={Industrial Marketing Management}, author={Eggert, Andreas and Ulaga, Wolfgang and Frow, Pennie and Payne, Adrian}, year={2018}, pages={80--90} }","ama":"Eggert A, Ulaga W, Frow P, Payne A. Conceptualizing and communicating value in business markets: From value in exchange to value in use. <i>Industrial Marketing Management</i>. 2018:80--90."},"publication":"Industrial Marketing Management","department":[{"_id":"180"}]}