{"department":[{"_id":"180"}],"status":"public","author":[{"first_name":"Harri","full_name":"Terho, Harri","last_name":"Terho"},{"first_name":"Andreas","last_name":"Eggert","full_name":"Eggert, Andreas"},{"first_name":"Wolfgang","full_name":"Ulaga, Wolfgang","last_name":"Ulaga"},{"full_name":"Haas, Alexander","last_name":"Haas","first_name":"Alexander"},{"last_name":"Boehm","full_name":"Boehm, Eva","first_name":"Eva"}],"language":[{"iso":"eng"}],"date_created":"2018-10-25T08:13:01Z","date_updated":"2022-01-06T07:01:26Z","type":"journal_article","title":"Selling Value in Business Markets: Individual and Organizational Factors for Turning the Idea into Action","citation":{"bibtex":"@article{Terho_Eggert_Ulaga_Haas_Boehm_2017, title={Selling Value in Business Markets: Individual and Organizational Factors for Turning the Idea into Action}, journal={Industrial Marketing Management}, author={Terho, Harri and Eggert, Andreas and Ulaga, Wolfgang and Haas, Alexander and Boehm, Eva}, year={2017}, pages={42--55} }","ama":"Terho H, Eggert A, Ulaga W, Haas A, Boehm E. Selling Value in Business Markets: Individual and Organizational Factors for Turning the Idea into Action. <i>Industrial Marketing Management</i>. 2017:42--55.","mla":"Terho, Harri, et al. “Selling Value in Business Markets: Individual and Organizational Factors for Turning the Idea into Action.” <i>Industrial Marketing Management</i>, 2017, pp. 42--55.","ieee":"H. Terho, A. Eggert, W. Ulaga, A. Haas, and E. Boehm, “Selling Value in Business Markets: Individual and Organizational Factors for Turning the Idea into Action,” <i>Industrial Marketing Management</i>, pp. 42--55, 2017.","chicago":"Terho, Harri, Andreas Eggert, Wolfgang Ulaga, Alexander Haas, and Eva Boehm. “Selling Value in Business Markets: Individual and Organizational Factors for Turning the Idea into Action.” <i>Industrial Marketing Management</i>, 2017, 42--55.","apa":"Terho, H., Eggert, A., Ulaga, W., Haas, A., &#38; Boehm, E. (2017). Selling Value in Business Markets: Individual and Organizational Factors for Turning the Idea into Action. <i>Industrial Marketing Management</i>, 42--55.","short":"H. Terho, A. Eggert, W. Ulaga, A. Haas, E. Boehm, Industrial Marketing Management (2017) 42--55."},"_id":"4836","page":"42--55","year":"2017","user_id":"57352","publication":"Industrial Marketing Management"}