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<titleInfo><title>Selling Value in Business Markets: Individual and Organizational Factors for Turning the Idea into Action</title></titleInfo>





<name type="personal">
  <namePart type="given">Harri</namePart>
  <namePart type="family">Terho</namePart>
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<name type="personal">
  <namePart type="given">Andreas</namePart>
  <namePart type="family">Eggert</namePart>
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<name type="personal">
  <namePart type="given">Wolfgang</namePart>
  <namePart type="family">Ulaga</namePart>
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<name type="personal">
  <namePart type="given">Alexander</namePart>
  <namePart type="family">Haas</namePart>
  <role><roleTerm type="text">author</roleTerm> </role></name>
<name type="personal">
  <namePart type="given">Eva</namePart>
  <namePart type="family">Boehm</namePart>
  <role><roleTerm type="text">author</roleTerm> </role></name>







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  <identifier type="local">180</identifier>
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<originInfo><dateIssued encoding="w3cdtf">2017</dateIssued>
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<language><languageTerm authority="iso639-2b" type="code">eng</languageTerm>
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<relatedItem type="host"><titleInfo><title>Industrial Marketing Management</title></titleInfo>
<part><extent unit="pages">42--55</extent>
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<apa>Terho, H., Eggert, A., Ulaga, W., Haas, A., &amp;#38; Boehm, E. (2017). Selling Value in Business Markets: Individual and Organizational Factors for Turning the Idea into Action. &lt;i&gt;Industrial Marketing Management&lt;/i&gt;, 42--55.</apa>
<bibtex>@article{Terho_Eggert_Ulaga_Haas_Boehm_2017, title={Selling Value in Business Markets: Individual and Organizational Factors for Turning the Idea into Action}, journal={Industrial Marketing Management}, author={Terho, Harri and Eggert, Andreas and Ulaga, Wolfgang and Haas, Alexander and Boehm, Eva}, year={2017}, pages={42--55} }</bibtex>
<short>H. Terho, A. Eggert, W. Ulaga, A. Haas, E. Boehm, Industrial Marketing Management (2017) 42--55.</short>
<mla>Terho, Harri, et al. “Selling Value in Business Markets: Individual and Organizational Factors for Turning the Idea into Action.” &lt;i&gt;Industrial Marketing Management&lt;/i&gt;, 2017, pp. 42--55.</mla>
<ama>Terho H, Eggert A, Ulaga W, Haas A, Boehm E. Selling Value in Business Markets: Individual and Organizational Factors for Turning the Idea into Action. &lt;i&gt;Industrial Marketing Management&lt;/i&gt;. 2017:42--55.</ama>
<ieee>H. Terho, A. Eggert, W. Ulaga, A. Haas, and E. Boehm, “Selling Value in Business Markets: Individual and Organizational Factors for Turning the Idea into Action,” &lt;i&gt;Industrial Marketing Management&lt;/i&gt;, pp. 42--55, 2017.</ieee>
<chicago>Terho, Harri, Andreas Eggert, Wolfgang Ulaga, Alexander Haas, and Eva Boehm. “Selling Value in Business Markets: Individual and Organizational Factors for Turning the Idea into Action.” &lt;i&gt;Industrial Marketing Management&lt;/i&gt;, 2017, 42--55.</chicago>
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