{"issue":"4","publication":"Journal of the Academy of Marketing Science","date_updated":"2022-01-06T07:01:26Z","type":"journal_article","page":"467--489","year":"2017","status":"public","author":[{"first_name":"Adrian","last_name":"Payne","full_name":"Payne, Adrian"},{"first_name":"Pennie","last_name":"Frow","full_name":"Frow, Pennie"},{"last_name":"Eggert","full_name":"Eggert, Andreas","first_name":"Andreas"}],"department":[{"_id":"180"}],"_id":"4837","title":"The customer value proposition: evolution, development, and application in marketing","date_created":"2018-10-25T08:14:30Z","citation":{"ieee":"A. Payne, P. Frow, and A. Eggert, “The customer value proposition: evolution, development, and application in marketing,” <i>Journal of the Academy of Marketing Science</i>, no. 4, pp. 467--489, 2017.","mla":"Payne, Adrian, et al. “The Customer Value Proposition: Evolution, Development, and Application in Marketing.” <i>Journal of the Academy of Marketing Science</i>, no. 4, 2017, pp. 467--489.","ama":"Payne A, Frow P, Eggert A. The customer value proposition: evolution, development, and application in marketing. <i>Journal of the Academy of Marketing Science</i>. 2017;(4):467--489.","apa":"Payne, A., Frow, P., &#38; Eggert, A. (2017). The customer value proposition: evolution, development, and application in marketing. <i>Journal of the Academy of Marketing Science</i>, (4), 467--489.","bibtex":"@article{Payne_Frow_Eggert_2017, title={The customer value proposition: evolution, development, and application in marketing}, number={4}, journal={Journal of the Academy of Marketing Science}, author={Payne, Adrian and Frow, Pennie and Eggert, Andreas}, year={2017}, pages={467--489} }","short":"A. Payne, P. Frow, A. Eggert, Journal of the Academy of Marketing Science (2017) 467--489.","chicago":"Payne, Adrian, Pennie Frow, and Andreas Eggert. “The Customer Value Proposition: Evolution, Development, and Application in Marketing.” <i>Journal of the Academy of Marketing Science</i>, no. 4 (2017): 467--489."},"user_id":"57352"}