{"status":"public","date_created":"2018-10-25T08:14:30Z","title":"The customer value proposition: evolution, development, and application in marketing","_id":"4837","issue":"4","date_updated":"2022-01-06T07:01:26Z","publication":"Journal of the Academy of Marketing Science","page":"467--489","citation":{"ama":"Payne A, Frow P, Eggert A. The customer value proposition: evolution, development, and application in marketing. <i>Journal of the Academy of Marketing Science</i>. 2017;(4):467--489.","ieee":"A. Payne, P. Frow, and A. Eggert, “The customer value proposition: evolution, development, and application in marketing,” <i>Journal of the Academy of Marketing Science</i>, no. 4, pp. 467--489, 2017.","short":"A. Payne, P. Frow, A. Eggert, Journal of the Academy of Marketing Science (2017) 467--489.","apa":"Payne, A., Frow, P., &#38; Eggert, A. (2017). The customer value proposition: evolution, development, and application in marketing. <i>Journal of the Academy of Marketing Science</i>, (4), 467--489.","chicago":"Payne, Adrian, Pennie Frow, and Andreas Eggert. “The Customer Value Proposition: Evolution, Development, and Application in Marketing.” <i>Journal of the Academy of Marketing Science</i>, no. 4 (2017): 467--489.","bibtex":"@article{Payne_Frow_Eggert_2017, title={The customer value proposition: evolution, development, and application in marketing}, number={4}, journal={Journal of the Academy of Marketing Science}, author={Payne, Adrian and Frow, Pennie and Eggert, Andreas}, year={2017}, pages={467--489} }","mla":"Payne, Adrian, et al. “The Customer Value Proposition: Evolution, Development, and Application in Marketing.” <i>Journal of the Academy of Marketing Science</i>, no. 4, 2017, pp. 467--489."},"type":"journal_article","user_id":"57352","year":"2017","department":[{"_id":"180"}],"author":[{"full_name":"Payne, Adrian","last_name":"Payne","first_name":"Adrian"},{"full_name":"Frow, Pennie","last_name":"Frow","first_name":"Pennie"},{"full_name":"Eggert, Andreas","last_name":"Eggert","first_name":"Andreas"}]}