article Adrian Payne author Pennie Frow author Andreas Eggert author 180 department 2017 4467--489 Payne, Adrian, et al. “The Customer Value Proposition: Evolution, Development, and Application in Marketing.” <i>Journal of the Academy of Marketing Science</i>, no. 4, 2017, pp. 467--489. @article{Payne_Frow_Eggert_2017, title={The customer value proposition: evolution, development, and application in marketing}, number={4}, journal={Journal of the Academy of Marketing Science}, author={Payne, Adrian and Frow, Pennie and Eggert, Andreas}, year={2017}, pages={467--489} } Payne A, Frow P, Eggert A. The customer value proposition: evolution, development, and application in marketing. <i>Journal of the Academy of Marketing Science</i>. 2017;(4):467--489. A. Payne, P. Frow, and A. Eggert, “The customer value proposition: evolution, development, and application in marketing,” <i>Journal of the Academy of Marketing Science</i>, no. 4, pp. 467--489, 2017. Payne, A., Frow, P., &#38; Eggert, A. (2017). The customer value proposition: evolution, development, and application in marketing. <i>Journal of the Academy of Marketing Science</i>, (4), 467--489. A. Payne, P. Frow, A. Eggert, Journal of the Academy of Marketing Science (2017) 467--489. Payne, Adrian, Pennie Frow, and Andreas Eggert. “The Customer Value Proposition: Evolution, Development, and Application in Marketing.” <i>Journal of the Academy of Marketing Science</i>, no. 4 (2017): 467--489. 48372018-10-25T08:14:30Z2022-01-06T07:01:26Z