{"status":"public","date_created":"2018-10-25T08:16:41Z","citation":{"mla":"Steiner, Michael, et al. “Do Customized Service Packages Impede Value Capture in Industrial Markets?” <i>Journal of the Academy of Marketing Science</i>, no. 2, 2016, pp. 151--165.","bibtex":"@article{Steiner_Eggert_Ulaga_Backhaus_2016, title={Do customized service packages impede value capture in industrial markets?}, number={2}, journal={Journal of the Academy of marketing Science}, author={Steiner, Michael and Eggert, Andreas and Ulaga, Wolfgang and Backhaus, Klaus}, year={2016}, pages={151--165} }","chicago":"Steiner, Michael, Andreas Eggert, Wolfgang Ulaga, and Klaus Backhaus. “Do Customized Service Packages Impede Value Capture in Industrial Markets?” <i>Journal of the Academy of Marketing Science</i>, no. 2 (2016): 151--165.","apa":"Steiner, M., Eggert, A., Ulaga, W., &#38; Backhaus, K. (2016). Do customized service packages impede value capture in industrial markets? <i>Journal of the Academy of Marketing Science</i>, (2), 151--165.","short":"M. Steiner, A. Eggert, W. Ulaga, K. Backhaus, Journal of the Academy of Marketing Science (2016) 151--165.","ieee":"M. Steiner, A. Eggert, W. Ulaga, and K. Backhaus, “Do customized service packages impede value capture in industrial markets?,” <i>Journal of the Academy of marketing Science</i>, no. 2, pp. 151--165, 2016.","ama":"Steiner M, Eggert A, Ulaga W, Backhaus K. Do customized service packages impede value capture in industrial markets? <i>Journal of the Academy of marketing Science</i>. 2016;(2):151--165."},"type":"journal_article","date_updated":"2022-01-06T07:01:26Z","page":"151--165","publication":"Journal of the Academy of marketing Science","issue":"2","_id":"4839","title":"Do customized service packages impede value capture in industrial markets?","department":[{"_id":"180"}],"author":[{"first_name":"Michael","full_name":"Steiner, Michael","last_name":"Steiner"},{"last_name":"Eggert","full_name":"Eggert, Andreas","first_name":"Andreas"},{"full_name":"Ulaga, Wolfgang","last_name":"Ulaga","first_name":"Wolfgang"},{"last_name":"Backhaus","full_name":"Backhaus, Klaus","first_name":"Klaus"}],"user_id":"57352","year":"2016"}