@article{4843,
  author       = {{Steiner, Michael and Wiegand, Nico and Eggert, Andreas and Backhaus, Klaus}},
  journal      = {{International Journal of Research in Marketing}},
  number       = {{2}},
  pages        = {{276----296}},
  title        = {{{Platform adoption in system markets: The roles of preference heterogeneity and consumer expectations}}},
  year         = {{2016}},
}