Platform adoption in system markets: The roles of preference heterogeneity and consumer expectations Steiner, Michael Wiegand, Nico Eggert, Andreas Backhaus, Klaus 2016 info:eu-repo/semantics/article doc-type:article text http://purl.org/coar/resource_type/c_6501 https://ris.uni-paderborn.de/record/4843 Steiner M, Wiegand N, Eggert A, Backhaus K. Platform adoption in system markets: The roles of preference heterogeneity and consumer expectations. <i>International Journal of Research in Marketing</i>. 2016;(2):276--296. info:eu-repo/semantics/closedAccess