{"author":[{"last_name":"Steiner","first_name":"Michael","full_name":"Steiner, Michael"},{"last_name":"Wiegand","full_name":"Wiegand, Nico","first_name":"Nico"},{"full_name":"Eggert, Andreas","first_name":"Andreas","last_name":"Eggert"},{"last_name":"Backhaus","first_name":"Klaus","full_name":"Backhaus, Klaus"}],"publication":"International Journal of Research in Marketing","department":[{"_id":"180"}],"date_created":"2018-10-25T08:27:48Z","user_id":"57352","page":"276--296","_id":"4843","status":"public","type":"journal_article","issue":"2","title":"Platform adoption in system markets: The roles of preference heterogeneity and consumer expectations","year":"2016","citation":{"bibtex":"@article{Steiner_Wiegand_Eggert_Backhaus_2016, title={Platform adoption in system markets: The roles of preference heterogeneity and consumer expectations}, number={2}, journal={International Journal of Research in Marketing}, author={Steiner, Michael and Wiegand, Nico and Eggert, Andreas and Backhaus, Klaus}, year={2016}, pages={276--296} }","ieee":"M. Steiner, N. Wiegand, A. Eggert, and K. Backhaus, “Platform adoption in system markets: The roles of preference heterogeneity and consumer expectations,” <i>International Journal of Research in Marketing</i>, no. 2, pp. 276--296, 2016.","chicago":"Steiner, Michael, Nico Wiegand, Andreas Eggert, and Klaus Backhaus. “Platform Adoption in System Markets: The Roles of Preference Heterogeneity and Consumer Expectations.” <i>International Journal of Research in Marketing</i>, no. 2 (2016): 276--296.","short":"M. Steiner, N. Wiegand, A. Eggert, K. Backhaus, International Journal of Research in Marketing (2016) 276--296.","ama":"Steiner M, Wiegand N, Eggert A, Backhaus K. Platform adoption in system markets: The roles of preference heterogeneity and consumer expectations. <i>International Journal of Research in Marketing</i>. 2016;(2):276--296.","mla":"Steiner, Michael, et al. “Platform Adoption in System Markets: The Roles of Preference Heterogeneity and Consumer Expectations.” <i>International Journal of Research in Marketing</i>, no. 2, 2016, pp. 276--296.","apa":"Steiner, M., Wiegand, N., Eggert, A., &#38; Backhaus, K. (2016). Platform adoption in system markets: The roles of preference heterogeneity and consumer expectations. <i>International Journal of Research in Marketing</i>, (2), 276--296."},"date_updated":"2022-01-06T07:01:27Z"}