article Michael Steiner author Nico Wiegand author Andreas Eggert author Klaus Backhaus author 180 department 2016 2276--296 Steiner M, Wiegand N, Eggert A, Backhaus K. Platform adoption in system markets: The roles of preference heterogeneity and consumer expectations. <i>International Journal of Research in Marketing</i>. 2016;(2):276--296. Steiner, Michael, Nico Wiegand, Andreas Eggert, and Klaus Backhaus. “Platform Adoption in System Markets: The Roles of Preference Heterogeneity and Consumer Expectations.” <i>International Journal of Research in Marketing</i>, no. 2 (2016): 276--296. M. Steiner, N. Wiegand, A. Eggert, and K. Backhaus, “Platform adoption in system markets: The roles of preference heterogeneity and consumer expectations,” <i>International Journal of Research in Marketing</i>, no. 2, pp. 276--296, 2016. Steiner, Michael, et al. “Platform Adoption in System Markets: The Roles of Preference Heterogeneity and Consumer Expectations.” <i>International Journal of Research in Marketing</i>, no. 2, 2016, pp. 276--296. @article{Steiner_Wiegand_Eggert_Backhaus_2016, title={Platform adoption in system markets: The roles of preference heterogeneity and consumer expectations}, number={2}, journal={International Journal of Research in Marketing}, author={Steiner, Michael and Wiegand, Nico and Eggert, Andreas and Backhaus, Klaus}, year={2016}, pages={276--296} } M. Steiner, N. Wiegand, A. Eggert, K. Backhaus, International Journal of Research in Marketing (2016) 276--296. Steiner, M., Wiegand, N., Eggert, A., &#38; Backhaus, K. (2016). Platform adoption in system markets: The roles of preference heterogeneity and consumer expectations. <i>International Journal of Research in Marketing</i>, (2), 276--296. 48432018-10-25T08:27:48Z2022-01-06T07:01:27Z