---
_id: '4843'
author:
- first_name: Michael
  full_name: Steiner, Michael
  last_name: Steiner
- first_name: Nico
  full_name: Wiegand, Nico
  last_name: Wiegand
- first_name: Andreas
  full_name: Eggert, Andreas
  last_name: Eggert
- first_name: Klaus
  full_name: Backhaus, Klaus
  last_name: Backhaus
citation:
  ama: 'Steiner M, Wiegand N, Eggert A, Backhaus K. Platform adoption in system markets:
    The roles of preference heterogeneity and consumer expectations. <i>International
    Journal of Research in Marketing</i>. 2016;(2):276--296.'
  apa: 'Steiner, M., Wiegand, N., Eggert, A., &#38; Backhaus, K. (2016). Platform
    adoption in system markets: The roles of preference heterogeneity and consumer
    expectations. <i>International Journal of Research in Marketing</i>, (2), 276--296.'
  bibtex: '@article{Steiner_Wiegand_Eggert_Backhaus_2016, title={Platform adoption
    in system markets: The roles of preference heterogeneity and consumer expectations},
    number={2}, journal={International Journal of Research in Marketing}, author={Steiner,
    Michael and Wiegand, Nico and Eggert, Andreas and Backhaus, Klaus}, year={2016},
    pages={276--296} }'
  chicago: 'Steiner, Michael, Nico Wiegand, Andreas Eggert, and Klaus Backhaus. “Platform
    Adoption in System Markets: The Roles of Preference Heterogeneity and Consumer
    Expectations.” <i>International Journal of Research in Marketing</i>, no. 2 (2016):
    276--296.'
  ieee: 'M. Steiner, N. Wiegand, A. Eggert, and K. Backhaus, “Platform adoption in
    system markets: The roles of preference heterogeneity and consumer expectations,”
    <i>International Journal of Research in Marketing</i>, no. 2, pp. 276--296, 2016.'
  mla: 'Steiner, Michael, et al. “Platform Adoption in System Markets: The Roles of
    Preference Heterogeneity and Consumer Expectations.” <i>International Journal
    of Research in Marketing</i>, no. 2, 2016, pp. 276--296.'
  short: M. Steiner, N. Wiegand, A. Eggert, K. Backhaus, International Journal of
    Research in Marketing (2016) 276--296.
date_created: 2018-10-25T08:27:48Z
date_updated: 2022-01-06T07:01:27Z
department:
- _id: '180'
issue: '2'
page: 276--296
publication: International Journal of Research in Marketing
status: public
title: 'Platform adoption in system markets: The roles of preference heterogeneity
  and consumer expectations'
type: journal_article
user_id: '57352'
year: '2016'
...