@article{48440,
  abstract     = {{Virtual fashion, meaning clothes that exist not as physical textile objects but rather as files is gaining popularity.
The Fabricant, a digital-only fashion label from Amsterdam is particularly famous for its creations. Within the fashion industry, virtual fashion is taken as a pioneering innovation that can solve problems such as lacking sustainability and unrealistic bodily ideals precisely because it is understood as immaterial. In contrast, this paper argues that virtual fashion is in fact a material phenomenon. For example, to be perceptible to humans in the first place, virtual fashion
depends upon various technologies and devices. These devices are themselves subject to specific non-sustainable
production processes. Virtual fashion can further be understood as material insofar that it is almost indistinguishable from other mediatized representations of physical fashion. Lastly, just like its physical counterpart, virtual fashion is bound to human bodies and largely adheres to existing bodily ideals.}},
  author       = {{Brachtendorf, Charlotte and Behrmann, Helga and Brachem, Judith}},
  journal      = {{Jahrbuch Netzwerk Mode Textil}},
  pages        = {{95--103}},
  title        = {{{Materialitäten virtueller Mode: das Fallbeispiel The Fabricant}}},
  doi          = {{https://doi.org/10.53193/221421485G}},
  volume       = {{2022}},
  year         = {{2023}},
}