{"publication":"Industrial Marketing Management","citation":{"ama":"Wagner SM, Eggert A. Co-management of purchasing and marketing: Why, when and how? <i>Industrial Marketing Management</i>. 2016:27--36.","bibtex":"@article{Wagner_Eggert_2016, title={Co-management of purchasing and marketing: Why, when and how?}, journal={Industrial Marketing Management}, author={Wagner, Stephan M and Eggert, Andreas}, year={2016}, pages={27--36} }","mla":"Wagner, Stephan M., and Andreas Eggert. “Co-Management of Purchasing and Marketing: Why, When and How?” <i>Industrial Marketing Management</i>, 2016, pp. 27--36.","chicago":"Wagner, Stephan M, and Andreas Eggert. “Co-Management of Purchasing and Marketing: Why, When and How?” <i>Industrial Marketing Management</i>, 2016, 27--36.","short":"S.M. Wagner, A. Eggert, Industrial Marketing Management (2016) 27--36.","apa":"Wagner, S. M., &#38; Eggert, A. (2016). Co-management of purchasing and marketing: Why, when and how? <i>Industrial Marketing Management</i>, 27--36.","ieee":"S. M. Wagner and A. Eggert, “Co-management of purchasing and marketing: Why, when and how?,” <i>Industrial Marketing Management</i>, pp. 27--36, 2016."},"type":"journal_article","department":[{"_id":"180"}],"date_created":"2018-10-25T08:49:39Z","date_updated":"2022-01-06T07:01:27Z","year":"2016","title":"Co-management of purchasing and marketing: Why, when and how?","status":"public","author":[{"first_name":"Stephan M","last_name":"Wagner","full_name":"Wagner, Stephan M"},{"full_name":"Eggert, Andreas","first_name":"Andreas","last_name":"Eggert"}],"user_id":"57352","page":"27--36","_id":"4845"}