---
_id: '4845'
author:
- first_name: Stephan M
  full_name: Wagner, Stephan M
  last_name: Wagner
- first_name: Andreas
  full_name: Eggert, Andreas
  last_name: Eggert
citation:
  ama: 'Wagner SM, Eggert A. Co-management of purchasing and marketing: Why, when
    and how? <i>Industrial Marketing Management</i>. 2016:27--36.'
  apa: 'Wagner, S. M., &#38; Eggert, A. (2016). Co-management of purchasing and marketing:
    Why, when and how? <i>Industrial Marketing Management</i>, 27--36.'
  bibtex: '@article{Wagner_Eggert_2016, title={Co-management of purchasing and marketing:
    Why, when and how?}, journal={Industrial Marketing Management}, author={Wagner,
    Stephan M and Eggert, Andreas}, year={2016}, pages={27--36} }'
  chicago: 'Wagner, Stephan M, and Andreas Eggert. “Co-Management of Purchasing and
    Marketing: Why, When and How?” <i>Industrial Marketing Management</i>, 2016, 27--36.'
  ieee: 'S. M. Wagner and A. Eggert, “Co-management of purchasing and marketing: Why,
    when and how?,” <i>Industrial Marketing Management</i>, pp. 27--36, 2016.'
  mla: 'Wagner, Stephan M., and Andreas Eggert. “Co-Management of Purchasing and Marketing:
    Why, When and How?” <i>Industrial Marketing Management</i>, 2016, pp. 27--36.'
  short: S.M. Wagner, A. Eggert, Industrial Marketing Management (2016) 27--36.
date_created: 2018-10-25T08:49:39Z
date_updated: 2022-01-06T07:01:27Z
department:
- _id: '180'
page: 27--36
publication: Industrial Marketing Management
status: public
title: 'Co-management of purchasing and marketing: Why, when and how?'
type: journal_article
user_id: '57352'
year: '2016'
...