{"publication":"Industrial Marketing Management","type":"journal_article","date_updated":"2022-01-06T07:01:27Z","page":"173--183","date_created":"2018-10-25T09:34:37Z","citation":{"ieee":"A. Eggert, C. Thiesbrummel, and C. Deutscher, “Heading for new shores: Do service and hybrid innovations outperform product innovations in industrial companies?,” <i>Industrial Marketing Management</i>, pp. 173--183, 2015.","mla":"Eggert, Andreas, et al. “Heading for New Shores: Do Service and Hybrid Innovations Outperform Product Innovations in Industrial Companies?” <i>Industrial Marketing Management</i>, 2015, pp. 173--183.","ama":"Eggert A, Thiesbrummel C, Deutscher C. Heading for new shores: Do service and hybrid innovations outperform product innovations in industrial companies? <i>Industrial Marketing Management</i>. 2015:173--183.","apa":"Eggert, A., Thiesbrummel, C., &#38; Deutscher, C. (2015). Heading for new shores: Do service and hybrid innovations outperform product innovations in industrial companies? <i>Industrial Marketing Management</i>, 173--183.","bibtex":"@article{Eggert_Thiesbrummel_Deutscher_2015, title={Heading for new shores: Do service and hybrid innovations outperform product innovations in industrial companies?}, journal={Industrial Marketing Management}, author={Eggert, Andreas and Thiesbrummel, Christoph and Deutscher, Christian}, year={2015}, pages={173--183} }","short":"A. Eggert, C. Thiesbrummel, C. Deutscher, Industrial Marketing Management (2015) 173--183.","chicago":"Eggert, Andreas, Christoph Thiesbrummel, and Christian Deutscher. “Heading for New Shores: Do Service and Hybrid Innovations Outperform Product Innovations in Industrial Companies?” <i>Industrial Marketing Management</i>, 2015, 173--183."},"user_id":"57352","department":[{"_id":"180"}],"_id":"4849","title":"Heading for new shores: Do service and hybrid innovations outperform product innovations in industrial companies?","author":[{"last_name":"Eggert","full_name":"Eggert, Andreas","first_name":"Andreas"},{"first_name":"Christoph","last_name":"Thiesbrummel","full_name":"Thiesbrummel, Christoph"},{"full_name":"Deutscher, Christian","last_name":"Deutscher","first_name":"Christian"}],"year":"2015","status":"public"}