---
_id: '4849'
author:
- first_name: Andreas
full_name: Eggert, Andreas
last_name: Eggert
- first_name: Christoph
full_name: Thiesbrummel, Christoph
last_name: Thiesbrummel
- first_name: Christian
full_name: Deutscher, Christian
last_name: Deutscher
citation:
ama: 'Eggert A, Thiesbrummel C, Deutscher C. Heading for new shores: Do service
and hybrid innovations outperform product innovations in industrial companies?
Industrial Marketing Management. 2015:173--183.'
apa: 'Eggert, A., Thiesbrummel, C., & Deutscher, C. (2015). Heading for new
shores: Do service and hybrid innovations outperform product innovations in industrial
companies? Industrial Marketing Management, 173--183.'
bibtex: '@article{Eggert_Thiesbrummel_Deutscher_2015, title={Heading for new shores:
Do service and hybrid innovations outperform product innovations in industrial
companies?}, journal={Industrial Marketing Management}, author={Eggert, Andreas
and Thiesbrummel, Christoph and Deutscher, Christian}, year={2015}, pages={173--183}
}'
chicago: 'Eggert, Andreas, Christoph Thiesbrummel, and Christian Deutscher. “Heading
for New Shores: Do Service and Hybrid Innovations Outperform Product Innovations
in Industrial Companies?” Industrial Marketing Management, 2015, 173--183.'
ieee: 'A. Eggert, C. Thiesbrummel, and C. Deutscher, “Heading for new shores: Do
service and hybrid innovations outperform product innovations in industrial companies?,”
Industrial Marketing Management, pp. 173--183, 2015.'
mla: 'Eggert, Andreas, et al. “Heading for New Shores: Do Service and Hybrid Innovations
Outperform Product Innovations in Industrial Companies?” Industrial Marketing
Management, 2015, pp. 173--183.'
short: A. Eggert, C. Thiesbrummel, C. Deutscher, Industrial Marketing Management
(2015) 173--183.
date_created: 2018-10-25T09:34:37Z
date_updated: 2022-01-06T07:01:27Z
department:
- _id: '180'
page: 173--183
publication: Industrial Marketing Management
status: public
title: 'Heading for new shores: Do service and hybrid innovations outperform product
innovations in industrial companies?'
type: journal_article
user_id: '57352'
year: '2015'
...