--- _id: '4849' author: - first_name: Andreas full_name: Eggert, Andreas last_name: Eggert - first_name: Christoph full_name: Thiesbrummel, Christoph last_name: Thiesbrummel - first_name: Christian full_name: Deutscher, Christian last_name: Deutscher citation: ama: 'Eggert A, Thiesbrummel C, Deutscher C. Heading for new shores: Do service and hybrid innovations outperform product innovations in industrial companies? Industrial Marketing Management. 2015:173--183.' apa: 'Eggert, A., Thiesbrummel, C., & Deutscher, C. (2015). Heading for new shores: Do service and hybrid innovations outperform product innovations in industrial companies? Industrial Marketing Management, 173--183.' bibtex: '@article{Eggert_Thiesbrummel_Deutscher_2015, title={Heading for new shores: Do service and hybrid innovations outperform product innovations in industrial companies?}, journal={Industrial Marketing Management}, author={Eggert, Andreas and Thiesbrummel, Christoph and Deutscher, Christian}, year={2015}, pages={173--183} }' chicago: 'Eggert, Andreas, Christoph Thiesbrummel, and Christian Deutscher. “Heading for New Shores: Do Service and Hybrid Innovations Outperform Product Innovations in Industrial Companies?” Industrial Marketing Management, 2015, 173--183.' ieee: 'A. Eggert, C. Thiesbrummel, and C. Deutscher, “Heading for new shores: Do service and hybrid innovations outperform product innovations in industrial companies?,” Industrial Marketing Management, pp. 173--183, 2015.' mla: 'Eggert, Andreas, et al. “Heading for New Shores: Do Service and Hybrid Innovations Outperform Product Innovations in Industrial Companies?” Industrial Marketing Management, 2015, pp. 173--183.' short: A. Eggert, C. Thiesbrummel, C. Deutscher, Industrial Marketing Management (2015) 173--183. date_created: 2018-10-25T09:34:37Z date_updated: 2022-01-06T07:01:27Z department: - _id: '180' page: 173--183 publication: Industrial Marketing Management status: public title: 'Heading for new shores: Do service and hybrid innovations outperform product innovations in industrial companies?' type: journal_article user_id: '57352' year: '2015' ...