{"status":"public","publication":"Journal of Marketing","date_created":"2018-10-25T09:39:22Z","issue":"4","author":[{"last_name":"Garnefeld","first_name":"Ina","full_name":"Garnefeld, Ina"},{"full_name":"Eggert, Andreas","last_name":"Eggert","first_name":"Andreas"},{"full_name":"Helm, Sabrina V","last_name":"Helm","first_name":"Sabrina V"},{"full_name":"Tax, Stephen S","first_name":"Stephen S","last_name":"Tax"}],"date_updated":"2022-01-06T07:01:27Z","department":[{"_id":"180"}],"page":"17--32","type":"journal_article","_id":"4851","title":"Growing existing customers' revenue streams through customer referral programs","year":"2013","citation":{"ama":"Garnefeld I, Eggert A, Helm SV, Tax SS. Growing existing customers’ revenue streams through customer referral programs. Journal of Marketing. 2013;(4):17--32.","apa":"Garnefeld, I., Eggert, A., Helm, S. V., & Tax, S. S. (2013). Growing existing customers’ revenue streams through customer referral programs. Journal of Marketing, (4), 17--32.","mla":"Garnefeld, Ina, et al. “Growing Existing Customers’ Revenue Streams through Customer Referral Programs.” Journal of Marketing, no. 4, 2013, pp. 17--32.","ieee":"I. Garnefeld, A. Eggert, S. V. Helm, and S. S. Tax, “Growing existing customers’ revenue streams through customer referral programs,” Journal of Marketing, no. 4, pp. 17--32, 2013.","short":"I. Garnefeld, A. Eggert, S.V. Helm, S.S. Tax, Journal of Marketing (2013) 17--32.","bibtex":"@article{Garnefeld_Eggert_Helm_Tax_2013, title={Growing existing customers’ revenue streams through customer referral programs}, number={4}, journal={Journal of Marketing}, author={Garnefeld, Ina and Eggert, Andreas and Helm, Sabrina V and Tax, Stephen S}, year={2013}, pages={17--32} }","chicago":"Garnefeld, Ina, Andreas Eggert, Sabrina V Helm, and Stephen S Tax. “Growing Existing Customers’ Revenue Streams through Customer Referral Programs.” Journal of Marketing, no. 4 (2013): 17--32."},"user_id":"57352"}