@article{4854,
  author       = {{Terho, Harri and Haas, Alexander and Eggert, Andreas and Ulaga, Wolfgang}},
  journal      = {{Industrial Marketing Management}},
  number       = {{1}},
  pages        = {{174----185}},
  title        = {{{‘It's almost like taking the sales out of selling’—towards a conceptualization of value-based selling in business markets}}},
  year         = {{2012}},
}