[{"author":[{"last_name":"Terho","first_name":"Harri","full_name":"Terho, Harri"},{"full_name":"Haas, Alexander","first_name":"Alexander","last_name":"Haas"},{"full_name":"Eggert, Andreas","first_name":"Andreas","last_name":"Eggert"},{"last_name":"Ulaga","full_name":"Ulaga, Wolfgang","first_name":"Wolfgang"}],"publication":"Industrial Marketing Management","department":[{"_id":"180"}],"status":"public","date_created":"2018-10-25T09:42:27Z","title":"‘It's almost like taking the sales out of selling’—towards a conceptualization of value-based selling in business markets","user_id":"57352","year":"2012","citation":{"mla":"Terho, Harri, et al. “‘It’s Almost like Taking the Sales out of Selling’—towards a Conceptualization of Value-Based Selling in Business Markets.” Industrial Marketing Management, no. 1, 2012, pp. 174--185.","bibtex":"@article{Terho_Haas_Eggert_Ulaga_2012, title={‘It’s almost like taking the sales out of selling’—towards a conceptualization of value-based selling in business markets}, number={1}, journal={Industrial Marketing Management}, author={Terho, Harri and Haas, Alexander and Eggert, Andreas and Ulaga, Wolfgang}, year={2012}, pages={174--185} }","chicago":"Terho, Harri, Alexander Haas, Andreas Eggert, and Wolfgang Ulaga. “‘It’s Almost like Taking the Sales out of Selling’—towards a Conceptualization of Value-Based Selling in Business Markets.” Industrial Marketing Management, no. 1 (2012): 174--185.","apa":"Terho, H., Haas, A., Eggert, A., & Ulaga, W. (2012). ‘It’s almost like taking the sales out of selling’—towards a conceptualization of value-based selling in business markets. Industrial Marketing Management, (1), 174--185.","ama":"Terho H, Haas A, Eggert A, Ulaga W. ‘It’s almost like taking the sales out of selling’—towards a conceptualization of value-based selling in business markets. Industrial Marketing Management. 2012;(1):174--185.","ieee":"H. Terho, A. Haas, A. Eggert, and W. Ulaga, “‘It’s almost like taking the sales out of selling’—towards a conceptualization of value-based selling in business markets,” Industrial Marketing Management, no. 1, pp. 174--185, 2012.","short":"H. Terho, A. Haas, A. Eggert, W. Ulaga, Industrial Marketing Management (2012) 174--185."},"type":"journal_article","page":"174--185","_id":"4854","date_updated":"2022-01-06T07:01:27Z","issue":"1"}]