---
res:
  bibo_abstract:
  - Manufacturers increasingly integrate information and communication technologies
    into their products so that they can provide IT-based services. Organizations
    that formerly concentrated on transactional sales thus confront a new challenge
    associated with managing service usage—retention and extracting value from investments
    in smart technology. This study combines a marketing and an information systems
    perspective in a field study conducted jointly with a large European car manufacturer.
    Understanding the renewal decision for IT-based service contracts requires knowledge
    from both disciplines. The paper shows that combining behavioral predictor variables
    stemming from marketing research and technology-related perceptual variables stemming
    from technology acceptance research increases the explanatory power and prediction
    accuracy of forecasting models for customer renewal decisions. Specifically, the
    authors show that perceptions of usefulness become more important the longer customers
    use IT-based services and the more services they use within the service contract.@eng
  bibo_authorlist:
  - foaf_Person:
      foaf_givenName: Florian v
      foaf_name: Wangenheim, Florian v
      foaf_surname: Wangenheim
  - foaf_Person:
      foaf_givenName: Nancy V
      foaf_name: Wünderlich, Nancy V
      foaf_surname: Wünderlich
  - foaf_Person:
      foaf_givenName: Jan H
      foaf_name: Schumann, Jan H
      foaf_surname: Schumann
  bibo_issue: '79'
  dct_date: 2017^xs_gYear
  dct_language: eng
  dct_publisher: Elsevier@
  dct_title: Renew or cancel? Drivers of customer renewal decisions for IT-based service
    contracts@
...