@inbook{4939, author = {{Eggert, Andreas}}, booktitle = {{Kundenwert}}, isbn = {{9783834943453}}, pages = {{41--59}}, publisher = {{Gabler Verlag}}, title = {{{Die zwei Perspektiven des Kundenwerts: Darstellung und Versuch einer Integration}}}, doi = {{10.1007/978-3-8349-9288-8_2}}, year = {{2017}}, }