@inproceedings{4956, author = {{Teßmer, Isabel and Olsson, Marcus and Gustafsson, Anders and Wünderlich, Nancy}}, booktitle = {{Proceedings of the 2017 Frontiers in Service Conference}}, location = {{New York City, USA}}, title = {{{How to Design Successful Gamification in Retail: The benefits and Pitfalls of Affordances}}}, year = {{2017}}, }