@inproceedings{4956,
  author       = {{Teßmer, Isabel and Olsson, Marcus and Gustafsson, Anders and Wünderlich, Nancy}},
  booktitle    = {{Proceedings of the 2017 Frontiers in Service Conference}},
  location     = {{New York City, USA}},
  title        = {{{How to Design Successful Gamification in Retail: The benefits and Pitfalls of Affordances}}},
  year         = {{2017}},
}