[{"department":[{"_id":"178"},{"_id":"181"}],"publication":"Proceedings of the 2017 Frontiers in Service Conference","_id":"4956","type":"conference","date_updated":"2019-01-03T13:16:31Z","user_id":"37741","author":[{"first_name":"Isabel","last_name":"Teßmer","full_name":"Teßmer, Isabel"},{"full_name":"Olsson, Marcus","last_name":"Olsson","first_name":"Marcus"},{"first_name":"Anders","full_name":"Gustafsson, Anders","last_name":"Gustafsson"},{"full_name":"Wünderlich, Nancy","last_name":"Wünderlich","first_name":"Nancy","id":"36392"}],"publication_status":"published","date_created":"2018-10-26T10:35:18Z","conference":{"name":"2017 Frontiers in Service Conference","location":"New York City, USA"},"language":[{"iso":"eng"}],"status":"public","citation":{"chicago":"Teßmer, Isabel, Marcus Olsson, Anders Gustafsson, and Nancy Wünderlich. “How to Design Successful Gamification in Retail: The Benefits and Pitfalls of Affordances.” In <i>Proceedings of the 2017 Frontiers in Service Conference</i>, 2017.","short":"I. Teßmer, M. Olsson, A. Gustafsson, N. Wünderlich, in: Proceedings of the 2017 Frontiers in Service Conference, 2017.","mla":"Teßmer, Isabel, et al. “How to Design Successful Gamification in Retail: The Benefits and Pitfalls of Affordances.” <i>Proceedings of the 2017 Frontiers in Service Conference</i>, 2017.","apa":"Teßmer, I., Olsson, M., Gustafsson, A., &#38; Wünderlich, N. (2017). How to Design Successful Gamification in Retail: The benefits and Pitfalls of Affordances. In <i>Proceedings of the 2017 Frontiers in Service Conference</i>. New York City, USA.","ama":"Teßmer I, Olsson M, Gustafsson A, Wünderlich N. How to Design Successful Gamification in Retail: The benefits and Pitfalls of Affordances. In: <i>Proceedings of the 2017 Frontiers in Service Conference</i>. ; 2017.","bibtex":"@inproceedings{Teßmer_Olsson_Gustafsson_Wünderlich_2017, title={How to Design Successful Gamification in Retail: The benefits and Pitfalls of Affordances}, booktitle={Proceedings of the 2017 Frontiers in Service Conference}, author={Teßmer, Isabel and Olsson, Marcus and Gustafsson, Anders and Wünderlich, Nancy}, year={2017} }","ieee":"I. Teßmer, M. Olsson, A. Gustafsson, and N. Wünderlich, “How to Design Successful Gamification in Retail: The benefits and Pitfalls of Affordances,” in <i>Proceedings of the 2017 Frontiers in Service Conference</i>, New York City, USA, 2017."},"title":"How to Design Successful Gamification in Retail: The benefits and Pitfalls of Affordances","year":"2017"}]