{"language":[{"iso":"eng"}],"publication_status":"published","department":[{"_id":"178"},{"_id":"181"}],"status":"public","author":[{"last_name":"Teßmer","full_name":"Teßmer, Isabel","first_name":"Isabel"},{"last_name":"Olsson","full_name":"Olsson, Marcus","first_name":"Marcus"},{"first_name":"Anders","full_name":"Gustafsson, Anders","last_name":"Gustafsson"},{"id":"36392","first_name":"Nancy","full_name":"Wünderlich, Nancy","last_name":"Wünderlich"}],"type":"conference","conference":{"name":"2017 Frontiers in Service Conference","location":"New York City, USA"},"date_created":"2018-10-26T10:35:18Z","date_updated":"2022-01-06T07:01:30Z","year":"2017","_id":"4956","title":"How to Design Successful Gamification in Retail: The benefits and Pitfalls of Affordances","citation":{"mla":"Teßmer, Isabel, et al. “How to Design Successful Gamification in Retail: The Benefits and Pitfalls of Affordances.” <i>Proceedings of the 2017 Frontiers in Service Conference</i>, 2017.","ieee":"I. Teßmer, M. Olsson, A. Gustafsson, and N. Wünderlich, “How to Design Successful Gamification in Retail: The benefits and Pitfalls of Affordances,” in <i>Proceedings of the 2017 Frontiers in Service Conference</i>, New York City, USA, 2017.","bibtex":"@inproceedings{Teßmer_Olsson_Gustafsson_Wünderlich_2017, title={How to Design Successful Gamification in Retail: The benefits and Pitfalls of Affordances}, booktitle={Proceedings of the 2017 Frontiers in Service Conference}, author={Teßmer, Isabel and Olsson, Marcus and Gustafsson, Anders and Wünderlich, Nancy}, year={2017} }","ama":"Teßmer I, Olsson M, Gustafsson A, Wünderlich N. How to Design Successful Gamification in Retail: The benefits and Pitfalls of Affordances. In: <i>Proceedings of the 2017 Frontiers in Service Conference</i>. ; 2017.","short":"I. Teßmer, M. Olsson, A. Gustafsson, N. Wünderlich, in: Proceedings of the 2017 Frontiers in Service Conference, 2017.","apa":"Teßmer, I., Olsson, M., Gustafsson, A., &#38; Wünderlich, N. (2017). How to Design Successful Gamification in Retail: The benefits and Pitfalls of Affordances. In <i>Proceedings of the 2017 Frontiers in Service Conference</i>. New York City, USA.","chicago":"Teßmer, Isabel, Marcus Olsson, Anders Gustafsson, and Nancy Wünderlich. “How to Design Successful Gamification in Retail: The Benefits and Pitfalls of Affordances.” In <i>Proceedings of the 2017 Frontiers in Service Conference</i>, 2017."},"publication":"Proceedings of the 2017 Frontiers in Service Conference","user_id":"37741"}