---
_id: '4956'
author:
- first_name: Isabel
  full_name: Teßmer, Isabel
  last_name: Teßmer
- first_name: Marcus
  full_name: Olsson, Marcus
  last_name: Olsson
- first_name: Anders
  full_name: Gustafsson, Anders
  last_name: Gustafsson
- first_name: Nancy
  full_name: Wünderlich, Nancy
  id: '36392'
  last_name: Wünderlich
citation:
  ama: 'Teßmer I, Olsson M, Gustafsson A, Wünderlich N. How to Design Successful Gamification
    in Retail: The benefits and Pitfalls of Affordances. In: <i>Proceedings of the
    2017 Frontiers in Service Conference</i>. ; 2017.'
  apa: 'Teßmer, I., Olsson, M., Gustafsson, A., &#38; Wünderlich, N. (2017). How to
    Design Successful Gamification in Retail: The benefits and Pitfalls of Affordances.
    In <i>Proceedings of the 2017 Frontiers in Service Conference</i>. New York City,
    USA.'
  bibtex: '@inproceedings{Teßmer_Olsson_Gustafsson_Wünderlich_2017, title={How to
    Design Successful Gamification in Retail: The benefits and Pitfalls of Affordances},
    booktitle={Proceedings of the 2017 Frontiers in Service Conference}, author={Teßmer,
    Isabel and Olsson, Marcus and Gustafsson, Anders and Wünderlich, Nancy}, year={2017}
    }'
  chicago: 'Teßmer, Isabel, Marcus Olsson, Anders Gustafsson, and Nancy Wünderlich.
    “How to Design Successful Gamification in Retail: The Benefits and Pitfalls of
    Affordances.” In <i>Proceedings of the 2017 Frontiers in Service Conference</i>,
    2017.'
  ieee: 'I. Teßmer, M. Olsson, A. Gustafsson, and N. Wünderlich, “How to Design Successful
    Gamification in Retail: The benefits and Pitfalls of Affordances,” in <i>Proceedings
    of the 2017 Frontiers in Service Conference</i>, New York City, USA, 2017.'
  mla: 'Teßmer, Isabel, et al. “How to Design Successful Gamification in Retail: The
    Benefits and Pitfalls of Affordances.” <i>Proceedings of the 2017 Frontiers in
    Service Conference</i>, 2017.'
  short: 'I. Teßmer, M. Olsson, A. Gustafsson, N. Wünderlich, in: Proceedings of the
    2017 Frontiers in Service Conference, 2017.'
conference:
  location: New York City, USA
  name: 2017 Frontiers in Service Conference
date_created: 2018-10-26T10:35:18Z
date_updated: 2022-01-06T07:01:30Z
department:
- _id: '178'
- _id: '181'
language:
- iso: eng
publication: Proceedings of the 2017 Frontiers in Service Conference
publication_status: published
status: public
title: 'How to Design Successful Gamification in Retail: The benefits and Pitfalls
  of Affordances'
type: conference
user_id: '37741'
year: '2017'
...