{"publication_status":"published","doi":"10.1007/978-3-658-13650-5_7","type":"book_chapter","date_updated":"2022-01-06T07:01:31Z","publication":"Handbuch Kundenbindungsmanagement","page":"191-208","year":"2010","place":"Wiesbaden","status":"public","author":[{"first_name":"Andreas","full_name":"Eggert, Andreas","last_name":"Eggert"},{"last_name":"Garnefeld","full_name":"Garnefeld, Ina","first_name":"Ina"}],"publisher":"Gabler","_id":"4960","title":"Kundenbindung auf Basis des Relationship Value","department":[{"_id":"178"},{"_id":"180"}],"publication_identifier":{"isbn":["978-3-8349-1413-2"]},"date_created":"2018-10-26T10:51:12Z","user_id":"57352","citation":{"apa":"Eggert, A., &#38; Garnefeld, I. (2010). Kundenbindung auf Basis des Relationship Value. In <i>Handbuch Kundenbindungsmanagement</i> (pp. 191–208). Wiesbaden: Gabler. <a href=\"https://doi.org/10.1007/978-3-658-13650-5_7\">https://doi.org/10.1007/978-3-658-13650-5_7</a>","ieee":"A. Eggert and I. Garnefeld, “Kundenbindung auf Basis des Relationship Value,” in <i>Handbuch Kundenbindungsmanagement</i>, Wiesbaden: Gabler, 2010, pp. 191–208.","ama":"Eggert A, Garnefeld I. Kundenbindung auf Basis des Relationship Value. In: <i>Handbuch Kundenbindungsmanagement</i>. Wiesbaden: Gabler; 2010:191-208. doi:<a href=\"https://doi.org/10.1007/978-3-658-13650-5_7\">10.1007/978-3-658-13650-5_7</a>","mla":"Eggert, Andreas, and Ina Garnefeld. “Kundenbindung Auf Basis Des Relationship Value.” <i>Handbuch Kundenbindungsmanagement</i>, Gabler, 2010, pp. 191–208, doi:<a href=\"https://doi.org/10.1007/978-3-658-13650-5_7\">10.1007/978-3-658-13650-5_7</a>.","short":"A. Eggert, I. Garnefeld, in: Handbuch Kundenbindungsmanagement, Gabler, Wiesbaden, 2010, pp. 191–208.","chicago":"Eggert, Andreas, and Ina Garnefeld. “Kundenbindung Auf Basis Des Relationship Value.” In <i>Handbuch Kundenbindungsmanagement</i>, 191–208. Wiesbaden: Gabler, 2010. <a href=\"https://doi.org/10.1007/978-3-658-13650-5_7\">https://doi.org/10.1007/978-3-658-13650-5_7</a>.","bibtex":"@inbook{Eggert_Garnefeld_2010, place={Wiesbaden}, title={Kundenbindung auf Basis des Relationship Value}, DOI={<a href=\"https://doi.org/10.1007/978-3-658-13650-5_7\">10.1007/978-3-658-13650-5_7</a>}, booktitle={Handbuch Kundenbindungsmanagement}, publisher={Gabler}, author={Eggert, Andreas and Garnefeld, Ina}, year={2010}, pages={191–208} }"}}