{"type":"conference","date_updated":"2024-01-29T13:14:07Z","date_created":"2024-01-29T13:14:04Z","place":"Odense","language":[{"iso":"eng"}],"author":[{"first_name":"K.","last_name":"Küpper","full_name":"Küpper, K."},{"last_name":"Garnefeld","full_name":"Garnefeld, I.","first_name":"I."},{"full_name":"Steinhoff, Lena","last_name":"Steinhoff","first_name":"Lena","id":"4336"}],"status":"public","department":[{"_id":"733"}],"publisher":"Proceedings of the 52nd European Marketing Academy Conference (EMAC)","user_id":"68445","year":"2023","_id":"50978","citation":{"bibtex":"@inproceedings{Küpper_Garnefeld_Steinhoff_2023, place={Odense}, title={Evaluation of product testing programs as an effective marketing tool - Negative and positive effects of rejections in product testing programs}, publisher={Proceedings of the 52nd European Marketing Academy Conference (EMAC)}, author={Küpper, K. and Garnefeld, I. and Steinhoff, Lena}, year={2023} }","ieee":"K. Küpper, I. Garnefeld, and L. Steinhoff, “Evaluation of product testing programs as an effective marketing tool - Negative and positive effects of rejections in product testing programs,” 2023.","mla":"Küpper, K., et al. <i>Evaluation of Product Testing Programs as an Effective Marketing Tool - Negative and Positive Effects of Rejections in Product Testing Programs</i>. Proceedings of the 52nd European Marketing Academy Conference (EMAC), 2023.","ama":"Küpper K, Garnefeld I, Steinhoff L. Evaluation of product testing programs as an effective marketing tool - Negative and positive effects of rejections in product testing programs. In: Proceedings of the 52nd European Marketing Academy Conference (EMAC); 2023.","apa":"Küpper, K., Garnefeld, I., &#38; Steinhoff, L. (2023). <i>Evaluation of product testing programs as an effective marketing tool - Negative and positive effects of rejections in product testing programs</i>.","chicago":"Küpper, K., I. Garnefeld, and Lena Steinhoff. “Evaluation of Product Testing Programs as an Effective Marketing Tool - Negative and Positive Effects of Rejections in Product Testing Programs.” Odense: Proceedings of the 52nd European Marketing Academy Conference (EMAC), 2023.","short":"K. Küpper, I. Garnefeld, L. Steinhoff, in: Proceedings of the 52nd European Marketing Academy Conference (EMAC), Odense, 2023."},"title":"Evaluation of product testing programs as an effective marketing tool - Negative and positive effects of rejections in product testing programs"}