{"date_updated":"2022-01-06T07:01:55Z","author":[{"first_name":"Andreas","last_name":"Eggert","full_name":"Eggert, Andreas"},{"full_name":"Steinhoff, Lena","last_name":"Steinhoff","first_name":"Lena"},{"last_name":"Witte","full_name":"Witte, Carina","first_name":"Carina"}],"status":"public","language":[{"iso":"eng"}],"_id":"5479","year":"2017","type":"conference","date_created":"2018-11-12T10:05:58Z","title":"The Loyalty Effect of Gift Purchases","department":[{"_id":"19"},{"_id":"180"}],"citation":{"ama":"Eggert A, Steinhoff L, Witte C. The Loyalty Effect of Gift Purchases. 2017.","bibtex":"@article{Eggert_Steinhoff_Witte_2017, series={2017 Winter AMA Proceedings}, title={The Loyalty Effect of Gift Purchases}, author={Eggert, Andreas and Steinhoff, Lena and Witte, Carina}, year={2017}, collection={2017 Winter AMA Proceedings} }","chicago":"Eggert, Andreas, Lena Steinhoff, and Carina Witte. “The Loyalty Effect of Gift Purchases.” 2017 Winter AMA Proceedings, 2017.","short":"A. Eggert, L. Steinhoff, C. Witte, (2017).","apa":"Eggert, A., Steinhoff, L., &#38; Witte, C. (2017). The Loyalty Effect of Gift Purchases.","ieee":"A. Eggert, L. Steinhoff, and C. Witte, “The Loyalty Effect of Gift Purchases.” 2017.","mla":"Eggert, Andreas, et al. <i>The Loyalty Effect of Gift Purchases</i>. 2017."},"user_id":"57352","series_title":"2017 Winter AMA Proceedings"}