{"title":"The Loyalty Effect of Gift Purchases","_id":"5479","department":[{"_id":"19"},{"_id":"180"}],"language":[{"iso":"eng"}],"date_updated":"2022-01-06T07:01:55Z","series_title":"2017 Winter AMA Proceedings","citation":{"bibtex":"@article{Eggert_Steinhoff_Witte_2017, series={2017 Winter AMA Proceedings}, title={The Loyalty Effect of Gift Purchases}, author={Eggert, Andreas and Steinhoff, Lena and Witte, Carina}, year={2017}, collection={2017 Winter AMA Proceedings} }","ieee":"A. Eggert, L. Steinhoff, and C. Witte, “The Loyalty Effect of Gift Purchases.” 2017.","ama":"Eggert A, Steinhoff L, Witte C. The Loyalty Effect of Gift Purchases. 2017.","chicago":"Eggert, Andreas, Lena Steinhoff, and Carina Witte. “The Loyalty Effect of Gift Purchases.” 2017 Winter AMA Proceedings, 2017.","mla":"Eggert, Andreas, et al. <i>The Loyalty Effect of Gift Purchases</i>. 2017.","short":"A. Eggert, L. Steinhoff, C. Witte, (2017).","apa":"Eggert, A., Steinhoff, L., &#38; Witte, C. (2017). The Loyalty Effect of Gift Purchases."},"type":"conference","status":"public","year":"2017","date_created":"2018-11-12T10:05:58Z","user_id":"57352","author":[{"full_name":"Eggert, Andreas","last_name":"Eggert","first_name":"Andreas"},{"full_name":"Steinhoff, Lena","last_name":"Steinhoff","first_name":"Lena"},{"first_name":"Carina","last_name":"Witte","full_name":"Witte, Carina"}]}