{"_id":"5481","user_id":"57352","date_created":"2018-11-12T10:18:53Z","type":"conference","title":"How to transform a product-focused salesforce to solution sales?","author":[{"last_name":"Salonen","full_name":"Salonen, A","first_name":"A"},{"first_name":"H","last_name":"Terho","full_name":"Terho, H"},{"last_name":"Boehm","full_name":"Boehm, E","first_name":"E"},{"first_name":"R","last_name":"Rajala","full_name":"Rajala, R"},{"full_name":"Virtanen, A","last_name":"Virtanen","first_name":"A"}],"department":[{"_id":"19"},{"_id":"180"}],"year":"2018","citation":{"short":"A. Salonen, H. Terho, E. Boehm, R. Rajala, A. Virtanen, (2018).","mla":"Salonen, A., et al. <i>How to Transform a Product-Focused Salesforce to Solution Sales?</i> 2018.","chicago":"Salonen, A, H Terho, E Boehm, R Rajala, and A Virtanen. “How to Transform a Product-Focused Salesforce to Solution Sales?” 47rd European Marketing Academy (EMAC) Annual Conference, 2018.","ieee":"A. Salonen, H. Terho, E. Boehm, R. Rajala, and A. Virtanen, “How to transform a product-focused salesforce to solution sales?” 2018.","bibtex":"@article{Salonen_Terho_Boehm_Rajala_Virtanen_2018, series={47rd European Marketing Academy (EMAC) Annual Conference}, title={How to transform a product-focused salesforce to solution sales?}, author={Salonen, A and Terho, H and Boehm, E and Rajala, R and Virtanen, A}, year={2018}, collection={47rd European Marketing Academy (EMAC) Annual Conference} }","ama":"Salonen A, Terho H, Boehm E, Rajala R, Virtanen A. How to transform a product-focused salesforce to solution sales? 2018.","apa":"Salonen, A., Terho, H., Boehm, E., Rajala, R., &#38; Virtanen, A. (2018). How to transform a product-focused salesforce to solution sales?"},"series_title":"47rd European Marketing Academy (EMAC) Annual Conference","date_updated":"2022-01-06T07:01:56Z","status":"public","language":[{"iso":"eng"}]}