{"series_title":"47rd European Marketing Academy (EMAC) Annual Conference","department":[{"_id":"19"},{"_id":"180"}],"citation":{"bibtex":"@article{Salonen_Terho_Boehm_Rajala_Virtanen_2018, series={47rd European Marketing Academy (EMAC) Annual Conference}, title={How to transform a product-focused salesforce to solution sales?}, author={Salonen, A and Terho, H and Boehm, E and Rajala, R and Virtanen, A}, year={2018}, collection={47rd European Marketing Academy (EMAC) Annual Conference} }","ama":"Salonen A, Terho H, Boehm E, Rajala R, Virtanen A. How to transform a product-focused salesforce to solution sales? 2018.","chicago":"Salonen, A, H Terho, E Boehm, R Rajala, and A Virtanen. “How to Transform a Product-Focused Salesforce to Solution Sales?” 47rd European Marketing Academy (EMAC) Annual Conference, 2018.","short":"A. Salonen, H. Terho, E. Boehm, R. Rajala, A. Virtanen, (2018).","ieee":"A. Salonen, H. Terho, E. Boehm, R. Rajala, and A. Virtanen, “How to transform a product-focused salesforce to solution sales?” 2018.","apa":"Salonen, A., Terho, H., Boehm, E., Rajala, R., &#38; Virtanen, A. (2018). How to transform a product-focused salesforce to solution sales?","mla":"Salonen, A., et al. <i>How to Transform a Product-Focused Salesforce to Solution Sales?</i> 2018."},"user_id":"57352","type":"conference","title":"How to transform a product-focused salesforce to solution sales?","date_created":"2018-11-12T10:18:53Z","date_updated":"2022-01-06T07:01:56Z","author":[{"first_name":"A","last_name":"Salonen","full_name":"Salonen, A"},{"last_name":"Terho","full_name":"Terho, H","first_name":"H"},{"first_name":"E","full_name":"Boehm, E","last_name":"Boehm"},{"full_name":"Rajala, R","last_name":"Rajala","first_name":"R"},{"first_name":"A","last_name":"Virtanen","full_name":"Virtanen, A"}],"status":"public","language":[{"iso":"eng"}],"_id":"5481","year":"2018"}