@inproceedings{54916,
  abstract     = {{Reputation systems for companies to rate each other's performance are largely unexplored in research and hardly available in practice. However, these systems are relevant for prospective buyers to find a trustworthy seller. This observation applies especially to short-lived business relationships where fulfilling the performance promise is subject to a high degree of uncertainty. This paper explores the value of a reputation system for a business-to-business (B2B) context and focuses on three novel solutions for designing reputation systems. These solutions include selling ratings, conducting ratings as payments, and employing a counter-rating mechanism. We interview buyers to fathom the added value of these solutions in different contexts. Our findings suggest that such a system is useful for companies acting in less transparent markets and also helps when companies already have a good market overview. Depending on the market conditions and business context, the perceived value of the proposed system varies.}},
  author       = {{Hemmrich, Simon and Schäfer, Jannika Marie and Hansmeier, Philipp and Beverungen, Daniel}},
  booktitle    = {{Proceedings of the 57th Hawaii International Conference on System Sciences}},
  keywords     = {{Electronic Marketing, business-to-business, new design approach, reputation systems, value for buyers.}},
  location     = {{Honolulu}},
  title        = {{{The Value of Reputation Systems in Business Contexts–A Qualitative Study Taking the View of Buyers}}},
  year         = {{2024}},
}