The Value of Reputation Systems in Business Contexts–A Qualitative Study Taking the View of Buyers

conference paper The Value of Reputation Systems in Business Contexts–A Qualitative Study Taking the View of Buyers published Simon Hemmrich author 83557 Jannika Marie Schäfer author 74374 Philipp Hansmeier author 55603 Daniel Beverungen author 59677 195 department Hawaii International Conference on System Sciences 2024 Reputation systems for companies to rate each other's performance are largely unexplored in research and hardly available in practice. However, these systems are relevant for prospective buyers to find a trustworthy seller. This observation applies especially to short-lived business relationships where fulfilling the performance promise is subject to a high degree of uncertainty. This paper explores the value of a reputation system for a business-to-business (B2B) context and focuses on three novel solutions for designing reputation systems. These solutions include selling ratings, conducting ratings as payments, and employing a counter-rating mechanism. We interview buyers to fathom the added value of these solutions in different contexts. Our findings suggest that such a system is useful for companies acting in less transparent markets and also helps when companies already have a good market overview. Depending on the market conditions and business context, the perceived value of the proposed system varies. 2024Honolulu eng Electronic Marketingbusiness-to-businessnew design approachreputation systemsvalue for buyers. Proceedings of the 57th Hawaii International Conference on System Sciences Hemmrich S, Schäfer JM, Hansmeier P, Beverungen D. The Value of Reputation Systems in Business Contexts–A Qualitative Study Taking the View of Buyers. In: Proceedings of the 57th Hawaii International Conference on System Sciences. ; 2024. Hemmrich, Simon, Jannika Marie Schäfer, Philipp Hansmeier, and Daniel Beverungen. “The Value of Reputation Systems in Business Contexts–A Qualitative Study Taking the View of Buyers.” In Proceedings of the 57th Hawaii International Conference on System Sciences, 2024. S. Hemmrich, J. M. Schäfer, P. Hansmeier, and D. Beverungen, “The Value of Reputation Systems in Business Contexts–A Qualitative Study Taking the View of Buyers,” presented at the Hawaii International Conference on System Sciences 2024, Honolulu, 2024. Hemmrich, S., Schäfer, J. M., Hansmeier, P., & Beverungen, D. (2024). The Value of Reputation Systems in Business Contexts–A Qualitative Study Taking the View of Buyers. Proceedings of the 57th Hawaii International Conference on System Sciences. Hawaii International Conference on System Sciences 2024, Honolulu. Hemmrich, Simon, et al. “The Value of Reputation Systems in Business Contexts–A Qualitative Study Taking the View of Buyers.” Proceedings of the 57th Hawaii International Conference on System Sciences, 2024. @inproceedings{Hemmrich_Schäfer_Hansmeier_Beverungen_2024, title={The Value of Reputation Systems in Business Contexts–A Qualitative Study Taking the View of Buyers}, booktitle={Proceedings of the 57th Hawaii International Conference on System Sciences}, author={Hemmrich, Simon and Schäfer, Jannika Marie and Hansmeier, Philipp and Beverungen, Daniel}, year={2024} } S. Hemmrich, J.M. Schäfer, P. Hansmeier, D. Beverungen, in: Proceedings of the 57th Hawaii International Conference on System Sciences, 2024. 549162024-06-27T09:52:26Z2024-06-27T10:01:29Z