---
_id: '5700'
abstract:
- lang: eng
  text: "Purpose\r\n– The purpose of this paper is to examine the nature of context
    and its implications for theory and research in service. \r\n\r\nDesign/methodology/approach\r\n–
    This is a conceptual paper based on exploring existing research and theory related
    to context in service research. \r\n\r\nFindings\r\n– The characteristics of service
    make context both important and challenging, there is great contextual diversity
    in service research as reflected, for example in ecosystems made up of multiple
    contextual variables. There is a need to identify the context-specific nature
    of middle range theory and the contextual logic of general theory. The authors
    explore the challenges of context for service theory and how we might learn from
    theory in a particular context and test or adapt it in other contexts. \r\n\r\nOriginality/value\r\n–
    The findings of this paper are of value to researchers seeking to develop and
    justify theory in service research (general, middle range or theory in use)."
article_type: original
author:
- first_name: Chris
  full_name: Voss, Chris
  last_name: Voss
- first_name: Helen
  full_name: Perks, Helen
  last_name: Perks
- first_name: Rui
  full_name: Sousa, Rui
  last_name: Sousa
- first_name: Lars
  full_name: Witell, Lars
  last_name: Witell
- first_name: Nancy
  full_name: Wünderlich, Nancy
  id: '36392'
  last_name: Wünderlich
citation:
  ama: Voss C, Perks H, Sousa R, Witell L, Wünderlich N. Reflections on Context in
    Service Research. <i>Journal of Service Management</i>. 2016;27(1):30-36.
  apa: Voss, C., Perks, H., Sousa, R., Witell, L., &#38; Wünderlich, N. (2016). Reflections
    on Context in Service Research. <i>Journal of Service Management</i>, <i>27</i>(1),
    30–36.
  bibtex: '@article{Voss_Perks_Sousa_Witell_Wünderlich_2016, title={Reflections on
    Context in Service Research.}, volume={27}, number={1}, journal={Journal of Service
    Management}, publisher={Emerald Group Publishing Limited}, author={Voss, Chris
    and Perks, Helen and Sousa, Rui and Witell, Lars and Wünderlich, Nancy}, year={2016},
    pages={30–36} }'
  chicago: 'Voss, Chris, Helen Perks, Rui Sousa, Lars Witell, and Nancy Wünderlich.
    “Reflections on Context in Service Research.” <i>Journal of Service Management</i>
    27, no. 1 (2016): 30–36.'
  ieee: C. Voss, H. Perks, R. Sousa, L. Witell, and N. Wünderlich, “Reflections on
    Context in Service Research.,” <i>Journal of Service Management</i>, vol. 27,
    no. 1, pp. 30–36, 2016.
  mla: Voss, Chris, et al. “Reflections on Context in Service Research.” <i>Journal
    of Service Management</i>, vol. 27, no. 1, Emerald Group Publishing Limited, 2016,
    pp. 30–36.
  short: C. Voss, H. Perks, R. Sousa, L. Witell, N. Wünderlich, Journal of Service
    Management 27 (2016) 30–36.
date_created: 2018-11-15T11:19:00Z
date_updated: 2022-01-06T07:02:36Z
department:
- _id: '181'
intvolume: '        27'
issue: '1'
keyword:
- Research
- Service theory
language:
- iso: eng
page: 30-36
publication: Journal of Service Management
publication_status: published
publisher: Emerald Group Publishing Limited
status: public
title: Reflections on Context in Service Research.
type: journal_article
user_id: '37741'
volume: 27
year: '2016'
...