article published yes Iris Gräßler author 475650000-0001-5765-971X Jens Pottebaum author 405http://orcid.org/0000-0001-8778-2989 Peter Nyhuis author Rainer Stark author Klaus-Dieter Thoben author Petra Wiederkehr author 152 department Technical systems are characterized by increasing interdisciplinarity, complexity and networking. A product and its corresponding production systems require interdisciplinary multi-objective optimization. Sustainability and recyclability demands increase said complexity. The efficiency of previously established engineering methods is reaching its limits, which can only be overcome by systematic integration of extreme data. The aim of "hybrid decision support" is as follows: Data science and artificial intelligence should be used to supplement human capabilities in conjunction with existing heuristics, methods, modeling and simulation to increase the efficiency of product creation. GITO mbH Verlag2025 eng AIartificial intelligenceData Sciencedecision supportextreme dataKünstliche Intelligenzproduct creationproduct development 2942-617010.30844/i4sd.25.1.18 20251 Gräßler, Iris, et al. “Hybrid Decision Support in Product Creation - Improving Performance with Data Science and Artificial Intelligence.” <i>Industry 4.0 Science</i>, vol. 2025, no. 1, GITO mbH Verlag, 2025, doi:<a href="https://doi.org/10.30844/i4sd.25.1.18">10.30844/i4sd.25.1.18</a>. Gräßler I, Pottebaum J, Nyhuis P, Stark R, Thoben K-D, Wiederkehr P. Hybrid Decision Support in Product Creation - Improving performance with data science and artificial intelligence. <i>Industry 40 Science</i>. 2025;2025(1). doi:<a href="https://doi.org/10.30844/i4sd.25.1.18">10.30844/i4sd.25.1.18</a> @article{Gräßler_Pottebaum_Nyhuis_Stark_Thoben_Wiederkehr_2025, title={Hybrid Decision Support in Product Creation - Improving performance with data science and artificial intelligence}, volume={2025}, DOI={<a href="https://doi.org/10.30844/i4sd.25.1.18">10.30844/i4sd.25.1.18</a>}, number={1}, journal={Industry 4.0 Science}, publisher={GITO mbH Verlag}, author={Gräßler, Iris and Pottebaum, Jens and Nyhuis, Peter and Stark, Rainer and Thoben, Klaus-Dieter and Wiederkehr, Petra}, year={2025} } Gräßler, I., Pottebaum, J., Nyhuis, P., Stark, R., Thoben, K.-D., &#38; Wiederkehr, P. (2025). Hybrid Decision Support in Product Creation - Improving performance with data science and artificial intelligence. <i>Industry 4.0 Science</i>, <i>2025</i>(1). <a href="https://doi.org/10.30844/i4sd.25.1.18">https://doi.org/10.30844/i4sd.25.1.18</a> I. Gräßler, J. Pottebaum, P. Nyhuis, R. Stark, K.-D. Thoben, and P. Wiederkehr, “Hybrid Decision Support in Product Creation - Improving performance with data science and artificial intelligence,” <i>Industry 4.0 Science</i>, vol. 2025, no. 1, 2025, doi: <a href="https://doi.org/10.30844/i4sd.25.1.18">10.30844/i4sd.25.1.18</a>. Gräßler, Iris, Jens Pottebaum, Peter Nyhuis, Rainer Stark, Klaus-Dieter Thoben, and Petra Wiederkehr. “Hybrid Decision Support in Product Creation - Improving Performance with Data Science and Artificial Intelligence.” <i>Industry 4.0 Science</i> 2025, no. 1 (2025). <a href="https://doi.org/10.30844/i4sd.25.1.18">https://doi.org/10.30844/i4sd.25.1.18</a>. I. Gräßler, J. Pottebaum, P. Nyhuis, R. Stark, K.-D. Thoben, P. Wiederkehr, Industry 4.0 Science 2025 (2025). 586502025-02-15T09:31:30Z2025-02-15T09:40:52Z