{"type":"conference","title":"Discounts or Donations – The Effectiveness of Different Keep Rewards in Product Return Management","year":"2025","_id":"59589","publication":"Proceedings of the 2025 AMA Winter Academic Conference","date_updated":"2025-04-17T09:43:14Z","language":[{"iso":"eng"}],"publisher":"American Marketing Association","user_id":"50954","author":[{"last_name":"Horsthemke","first_name":"Johanna","id":"50954","full_name":"Horsthemke, Johanna"},{"full_name":"Böhm, Eva","first_name":"Eva","last_name":"Böhm"}],"date_created":"2025-04-15T12:21:04Z","page":"840–843","citation":{"short":"J. Horsthemke, E. Böhm, in: Proceedings of the 2025 AMA Winter Academic Conference, American Marketing Association, 2025, pp. 840–843.","bibtex":"@inproceedings{Horsthemke_Böhm_2025, title={Discounts or Donations – The Effectiveness of Different Keep Rewards in Product Return Management}, booktitle={Proceedings of the 2025 AMA Winter Academic Conference}, publisher={American Marketing Association}, author={Horsthemke, Johanna and Böhm, Eva}, year={2025}, pages={840–843} }","chicago":"Horsthemke, Johanna, and Eva Böhm. “Discounts or Donations – The Effectiveness of Different Keep Rewards in Product Return Management.” In <i>Proceedings of the 2025 AMA Winter Academic Conference</i>, 840–843. American Marketing Association, 2025.","apa":"Horsthemke, J., &#38; Böhm, E. (2025). Discounts or Donations – The Effectiveness of Different Keep Rewards in Product Return Management. <i>Proceedings of the 2025 AMA Winter Academic Conference</i>, 840–843.","ieee":"J. Horsthemke and E. Böhm, “Discounts or Donations – The Effectiveness of Different Keep Rewards in Product Return Management,” in <i>Proceedings of the 2025 AMA Winter Academic Conference</i>, 2025, pp. 840–843.","ama":"Horsthemke J, Böhm E. Discounts or Donations – The Effectiveness of Different Keep Rewards in Product Return Management. In: <i>Proceedings of the 2025 AMA Winter Academic Conference</i>. American Marketing Association; 2025:840–843.","mla":"Horsthemke, Johanna, and Eva Böhm. “Discounts or Donations – The Effectiveness of Different Keep Rewards in Product Return Management.” <i>Proceedings of the 2025 AMA Winter Academic Conference</i>, American Marketing Association, 2025, pp. 840–843."},"status":"public"}