---
_id: '61803'
abstract:
- lang: eng
  text: <jats:p>Artificial intelligence (AI) systems in the workplace increasingly
    substitute for employees’ tasks, responsibilities, and decision-making. Consequently,
    employees must relinquish core activities of their work processes without the
    ability to interact with the AI system (e.g., to influence decision-making processes
    or adapt or overrule decision-making outcomes). To deepen our understanding of
    how substitutive decision-making AI systems affect employees’ professional role
    identity and how employees adapt their identity in response to the system, we
    conducted an in-depth case study of a company in the area of loan consulting.
    We qualitatively analyzed more than 60 interviews with employees and managers.
    Our research contributes to the literature on IS and identity by disclosing mechanisms
    through which employees strengthen and protect their professional role identity
    despite being unable to directly interact with the AI system. Further, we highlight
    the boundary conditions for introducing an AI system and contribute to the body
    of empirical research on the potential downsides of AI.</jats:p>
author:
- first_name: Franz
  full_name: Strich, Franz
  id: '122631'
  last_name: Strich
  orcid: 0000-0002-0170-9025
- first_name: Anne-Sophie
  full_name: Mayer, Anne-Sophie
  last_name: Mayer
- first_name: Marina
  full_name: Fiedler, Marina
  last_name: Fiedler
citation:
  ama: Strich F, Mayer A-S, Fiedler M. What Do I Do in a World of Artificial Intelligence?
    Investigating the Impact of Substitutive Decision-Making AI Systems on Employees’
    Professional Role Identity. <i>Journal of the Association for Information Systems</i>.
    2022;22(2):304-324. doi:<a href="https://doi.org/10.17705/1jais.00663">10.17705/1jais.00663</a>
  apa: Strich, F., Mayer, A.-S., &#38; Fiedler, M. (2022). What Do I Do in a World
    of Artificial Intelligence? Investigating the Impact of Substitutive Decision-Making
    AI Systems on Employees’ Professional Role Identity. <i>Journal of the Association
    for Information Systems</i>, <i>22</i>(2), 304–324. <a href="https://doi.org/10.17705/1jais.00663">https://doi.org/10.17705/1jais.00663</a>
  bibtex: '@article{Strich_Mayer_Fiedler_2022, title={What Do I Do in a World of Artificial
    Intelligence? Investigating the Impact of Substitutive Decision-Making AI Systems
    on Employees’ Professional Role Identity}, volume={22}, DOI={<a href="https://doi.org/10.17705/1jais.00663">10.17705/1jais.00663</a>},
    number={2}, journal={Journal of the Association for Information Systems}, publisher={Association
    for Information Systems}, author={Strich, Franz and Mayer, Anne-Sophie and Fiedler,
    Marina}, year={2022}, pages={304–324} }'
  chicago: 'Strich, Franz, Anne-Sophie Mayer, and Marina Fiedler. “What Do I Do in
    a World of Artificial Intelligence? Investigating the Impact of Substitutive Decision-Making
    AI Systems on Employees’ Professional Role Identity.” <i>Journal of the Association
    for Information Systems</i> 22, no. 2 (2022): 304–24. <a href="https://doi.org/10.17705/1jais.00663">https://doi.org/10.17705/1jais.00663</a>.'
  ieee: 'F. Strich, A.-S. Mayer, and M. Fiedler, “What Do I Do in a World of Artificial
    Intelligence? Investigating the Impact of Substitutive Decision-Making AI Systems
    on Employees’ Professional Role Identity,” <i>Journal of the Association for Information
    Systems</i>, vol. 22, no. 2, pp. 304–324, 2022, doi: <a href="https://doi.org/10.17705/1jais.00663">10.17705/1jais.00663</a>.'
  mla: Strich, Franz, et al. “What Do I Do in a World of Artificial Intelligence?
    Investigating the Impact of Substitutive Decision-Making AI Systems on Employees’
    Professional Role Identity.” <i>Journal of the Association for Information Systems</i>,
    vol. 22, no. 2, Association for Information Systems, 2022, pp. 304–24, doi:<a
    href="https://doi.org/10.17705/1jais.00663">10.17705/1jais.00663</a>.
  short: F. Strich, A.-S. Mayer, M. Fiedler, Journal of the Association for Information
    Systems 22 (2022) 304–324.
date_created: 2025-10-13T11:33:53Z
date_updated: 2025-10-15T10:38:56Z
doi: 10.17705/1jais.00663
extern: '1'
intvolume: '        22'
issue: '2'
language:
- iso: eng
page: 304-324
publication: Journal of the Association for Information Systems
publication_identifier:
  issn:
  - 1536-9323
publication_status: published
publisher: Association for Information Systems
status: public
title: What Do I Do in a World of Artificial Intelligence? Investigating the Impact
  of Substitutive Decision-Making AI Systems on Employees' Professional Role Identity
type: journal_article
user_id: '122631'
volume: 22
year: '2022'
...