---
_id: '61810'
abstract:
- lang: eng
  text: Digital platforms increasingly integrate generative AI to dynamically create,
    optimize and adapt content with the aim to create novel opportunities for platform’s
    viability. However, the integration of GenAI into digital platforms fundamentally
    transforms complementors’ role as GenAI is able to autonomously generate content
    which was previously exclusively performed by complementors. To understand how
    platforms manage the changing role of complementors in response to AI generated
    content, we draw from an in-depth qualitative study of a digital learning platform.
    This empirical case allows us to explore which tensions arise between platform
    complementors and GenAI’s agency, and how the platform provider engages in different
    boundary work to manage the changing role of complementors to ensure the platform’s
    viability. Our study aims to contribute to the literature on GenAI and digital
    platforms.
author:
- first_name: Anne-Sophie
  full_name: Mayer, Anne-Sophie
  last_name: Mayer
- first_name: Angelos
  full_name: Kostis, Angelos
  last_name: Kostis
- first_name: Franz
  full_name: Strich, Franz
  last_name: Strich
- first_name: Jonny
  full_name: Holmström, Jonny
  last_name: Holmström
citation:
  ama: 'Mayer A-S, Kostis A, Strich F, Holmström J. Boundary Work in Generative AI
    Platforms: How Platform Providers Manage Complementors’ Changing Role. In: <i>Academy
    of Management Proceedings</i>. Academy of Management; 2024. doi:<a href="https://doi.org/10.5465/amproc.2024.8bp">10.5465/amproc.2024.8bp</a>'
  apa: 'Mayer, A.-S., Kostis, A., Strich, F., &#38; Holmström, J. (2024). Boundary
    Work in Generative AI Platforms: How Platform Providers Manage Complementors’
    Changing Role. <i>Academy of Management Proceedings</i>. Academy of Management.
    <a href="https://doi.org/10.5465/amproc.2024.8bp">https://doi.org/10.5465/amproc.2024.8bp</a>'
  bibtex: '@inproceedings{Mayer_Kostis_Strich_Holmström_2024, title={Boundary Work
    in Generative AI Platforms: How Platform Providers Manage Complementors’ Changing
    Role}, DOI={<a href="https://doi.org/10.5465/amproc.2024.8bp">10.5465/amproc.2024.8bp</a>},
    booktitle={Academy of Management Proceedings}, publisher={Academy of Management},
    author={Mayer, Anne-Sophie and Kostis, Angelos and Strich, Franz and Holmström,
    Jonny}, year={2024} }'
  chicago: 'Mayer, Anne-Sophie, Angelos Kostis, Franz Strich, and Jonny Holmström.
    “Boundary Work in Generative AI Platforms: How Platform Providers Manage Complementors’
    Changing Role.” In <i>Academy of Management Proceedings</i>. Academy of Management,
    2024. <a href="https://doi.org/10.5465/amproc.2024.8bp">https://doi.org/10.5465/amproc.2024.8bp</a>.'
  ieee: 'A.-S. Mayer, A. Kostis, F. Strich, and J. Holmström, “Boundary Work in Generative
    AI Platforms: How Platform Providers Manage Complementors’ Changing Role,” presented
    at the Academy of Management, 2024, doi: <a href="https://doi.org/10.5465/amproc.2024.8bp">10.5465/amproc.2024.8bp</a>.'
  mla: 'Mayer, Anne-Sophie, et al. “Boundary Work in Generative AI Platforms: How
    Platform Providers Manage Complementors’ Changing Role.” <i>Academy of Management
    Proceedings</i>, Academy of Management, 2024, doi:<a href="https://doi.org/10.5465/amproc.2024.8bp">10.5465/amproc.2024.8bp</a>.'
  short: 'A.-S. Mayer, A. Kostis, F. Strich, J. Holmström, in: Academy of Management
    Proceedings, Academy of Management, 2024.'
conference:
  name: Academy of Management
date_created: 2025-10-13T11:48:43Z
date_updated: 2025-10-13T11:57:02Z
doi: 10.5465/amproc.2024.8bp
extern: '1'
language:
- iso: eng
publication: Academy of Management Proceedings
publication_identifier:
  issn:
  - 0065-0668
  - 2151-6561
publication_status: published
publisher: Academy of Management
status: public
title: 'Boundary Work in Generative AI Platforms: How Platform Providers Manage Complementors’
  Changing Role'
type: conference
user_id: '122631'
year: '2024'
...