---
_id: '61812'
abstract:
- lang: eng
  text: In times of frequent technology induced change processes, the multiplier concept
    represents a cost-effective and, above all, successful way to manage change processes
    from within the team, based on the reciprocal influence of employees on a horizontal
    level. By using a qualitative approach within a German state police force, we
    investigate the impact of multipliers on the implementation of an Enterprise Social
    Network. Building on ability, benevolence, and integrity as attendances of trust,
    we derive important managerial implications on how to successfully integrate multipliers
    as knowledge mediators, communication link, and active persuaders, in order to
    promote change. Multipliers are instrumental to successfully transform aversion
    and fear into eagerness for knowledge and high adoption rates. Furthermore, we
    highlight the connection between research on in-house education and communications
    sciences in the context of organizational development, providing an alternative
    approach for the successful implementation of new technologies.
author:
- first_name: Franz
  full_name: Strich, Franz
  id: '122631'
  last_name: Strich
  orcid: 0000-0002-0170-9025
- first_name: Rieke
  full_name: Bröhl, Rieke
  last_name: Bröhl
- first_name: Marina
  full_name: Fiedler, Marina
  last_name: Fiedler
citation:
  ama: 'Strich F, Bröhl R, Fiedler M. Driving Change from Within the Team: The Multiplier
    Concept. In: <i>Academy of Management Proceedings</i>. Academy of Management;
    2019. doi:<a href="https://doi.org/10.5465/ambpp.2019.18417abstract">10.5465/ambpp.2019.18417abstract</a>'
  apa: 'Strich, F., Bröhl, R., &#38; Fiedler, M. (2019). Driving Change from Within
    the Team: The Multiplier Concept. <i>Academy of Management Proceedings</i>. Academy
    of Management. <a href="https://doi.org/10.5465/ambpp.2019.18417abstract">https://doi.org/10.5465/ambpp.2019.18417abstract</a>'
  bibtex: '@inproceedings{Strich_Bröhl_Fiedler_2019, title={Driving Change from Within
    the Team: The Multiplier Concept}, DOI={<a href="https://doi.org/10.5465/ambpp.2019.18417abstract">10.5465/ambpp.2019.18417abstract</a>},
    booktitle={Academy of Management Proceedings}, publisher={Academy of Management},
    author={Strich, Franz and Bröhl, Rieke and Fiedler, Marina}, year={2019} }'
  chicago: 'Strich, Franz, Rieke Bröhl, and Marina Fiedler. “Driving Change from Within
    the Team: The Multiplier Concept.” In <i>Academy of Management Proceedings</i>.
    Academy of Management, 2019. <a href="https://doi.org/10.5465/ambpp.2019.18417abstract">https://doi.org/10.5465/ambpp.2019.18417abstract</a>.'
  ieee: 'F. Strich, R. Bröhl, and M. Fiedler, “Driving Change from Within the Team:
    The Multiplier Concept,” presented at the Academy of Management, 2019, doi: <a
    href="https://doi.org/10.5465/ambpp.2019.18417abstract">10.5465/ambpp.2019.18417abstract</a>.'
  mla: 'Strich, Franz, et al. “Driving Change from Within the Team: The Multiplier
    Concept.” <i>Academy of Management Proceedings</i>, Academy of Management, 2019,
    doi:<a href="https://doi.org/10.5465/ambpp.2019.18417abstract">10.5465/ambpp.2019.18417abstract</a>.'
  short: 'F. Strich, R. Bröhl, M. Fiedler, in: Academy of Management Proceedings,
    Academy of Management, 2019.'
conference:
  name: Academy of Management
date_created: 2025-10-13T11:49:41Z
date_updated: 2025-10-15T10:39:09Z
doi: 10.5465/ambpp.2019.18417abstract
extern: '1'
language:
- iso: eng
publication: Academy of Management Proceedings
publication_identifier:
  issn:
  - 0065-0668
  - 2151-6561
publication_status: published
publisher: Academy of Management
status: public
title: 'Driving Change from Within the Team: The Multiplier Concept'
type: conference
user_id: '122631'
year: '2019'
...