---
_id: '61816'
abstract:
- lang: eng
  text: Generative Artificial Intelligence (GenAI) systems empower platforms to dynamically
    create, optimize and adapt content promising to create novel benefits for platform’s
    viability. However, we know little about how the integration of GenAI into digital
    platforms redefines complementors’ role as a result of GenAI autonomously generating
    content which was previously exclusively performed by complementors. To understand
    how platforms can manage the changing role of complementors in response to AI
    generated content, we draw from an in-depth qualitative study of a digital learning
    platform. By using a boundary work lens, our empirical case allows us to explore
    which tension arises between platform complementors and GenAI, and how the platform
    provider engages in different practices to manage the changing role of complementors
    to ensure the platform’s viability. Our study aims to contribute to the literature
    on GenAI and digital platforms.
author:
- first_name: Anne-Sophie
  full_name: Mayer, Anne-Sophie
  last_name: Mayer
- first_name: Franz
  full_name: Strich, Franz
  id: '122631'
  last_name: Strich
- first_name: Angelos
  full_name: Kostis, Angelos
  last_name: Kostis
- first_name: Jonny
  full_name: Holmström, Jonny
  last_name: Holmström
citation:
  ama: 'Mayer A-S, Strich F, Kostis A, Holmström J. The Emergence of Generative AI
    Platforms: The Changing Role of Complementors in Educational Practices. In: <i>ECIS
    2024 Proceedings</i>. ; 2024.'
  apa: 'Mayer, A.-S., Strich, F., Kostis, A., &#38; Holmström, J. (2024). The Emergence
    of Generative AI Platforms: The Changing Role of Complementors in Educational
    Practices. <i>ECIS 2024 Proceedings</i>. European Conference on Information Systems
    (ECIS).'
  bibtex: '@inproceedings{Mayer_Strich_Kostis_Holmström_2024, title={The Emergence
    of Generative AI Platforms: The Changing Role of Complementors in Educational
    Practices}, booktitle={ECIS 2024 Proceedings}, author={Mayer, Anne-Sophie and
    Strich, Franz and Kostis, Angelos and Holmström, Jonny}, year={2024} }'
  chicago: 'Mayer, Anne-Sophie, Franz Strich, Angelos Kostis, and Jonny Holmström.
    “The Emergence of Generative AI Platforms: The Changing Role of Complementors
    in Educational Practices.” In <i>ECIS 2024 Proceedings</i>, 2024.'
  ieee: 'A.-S. Mayer, F. Strich, A. Kostis, and J. Holmström, “The Emergence of Generative
    AI Platforms: The Changing Role of Complementors in Educational Practices,” presented
    at the European Conference on Information Systems (ECIS), 2024.'
  mla: 'Mayer, Anne-Sophie, et al. “The Emergence of Generative AI Platforms: The
    Changing Role of Complementors in Educational Practices.” <i>ECIS 2024 Proceedings</i>,
    2024.'
  short: 'A.-S. Mayer, F. Strich, A. Kostis, J. Holmström, in: ECIS 2024 Proceedings,
    2024.'
conference:
  name: European Conference on Information Systems (ECIS)
date_created: 2025-10-13T12:07:04Z
date_updated: 2025-10-13T12:11:21Z
extern: '1'
language:
- iso: eng
main_file_link:
- url: 'https://aisel.aisnet.org/ecis2024/track06_humanaicollab/track06_humanaicollab/9 '
publication: ECIS 2024 Proceedings
status: public
title: 'The Emergence of Generative AI Platforms: The Changing Role of Complementors
  in Educational Practices'
type: conference
user_id: '122631'
year: '2024'
...