---
_id: '61817'
abstract:
- lang: eng
  text: Advancing digital collaboration and fostering effective communication among
    a widespread workforce continues to be a perpetual challenge for companies. Organizations
    are progressively turning to Enterprise Social Media (ESM) because they promise
    new avenues for collaborative working. However, most ESMs fail to reach a wider
    adoption by the workforce, owing to an underutilization by the employees. To enhance
    the understanding of the underutilization phenomenon, we use affordance actualization
    theory as our theoretical lens to critically study the challenges employees face
    in their attempt to actualize respective ESM affordances. By analyzing comments
    from 992 frequent, infrequent, and discontinued ESM users from a large multinational
    company, we uncover four major challenges. By enhancing our understanding of ESM
    affordances and by incorporating the full spectrum from problem identification
    to solution, we provide practical advice for digital leaders and meaningful theoretical
    implications for the IS community.
author:
- first_name: Franz
  full_name: Strich, Franz
  id: '122631'
  last_name: Strich
- first_name: Lisa
  full_name: Giermindl, Lisa
  last_name: Giermindl
- first_name: Anne-Sophie
  full_name: Mayer, Anne-Sophie
  last_name: Mayer
- first_name: Marina
  full_name: Fiedler, Marina
  last_name: Fiedler
citation:
  ama: 'Strich F, Giermindl L, Mayer A-S, Fiedler M. Advancing Digital Collaboration:
    Barriers to Enterprise Social Media Adoption and how to Overcome them. In: <i>Hawaii
    International Conference on System Sciences 2023 (HICSS-56)</i>. ; 2023.'
  apa: 'Strich, F., Giermindl, L., Mayer, A.-S., &#38; Fiedler, M. (2023). Advancing
    Digital Collaboration: Barriers to Enterprise Social Media Adoption and how to
    Overcome them. <i>Hawaii International Conference on System Sciences 2023 (HICSS-56)</i>.
    Hawaii International Conference on System Sciences (HICSS).'
  bibtex: '@inproceedings{Strich_Giermindl_Mayer_Fiedler_2023, title={Advancing Digital
    Collaboration: Barriers to Enterprise Social Media Adoption and how to Overcome
    them}, booktitle={Hawaii International Conference on System Sciences 2023 (HICSS-56)},
    author={Strich, Franz and Giermindl, Lisa and Mayer, Anne-Sophie and Fiedler,
    Marina}, year={2023} }'
  chicago: 'Strich, Franz, Lisa Giermindl, Anne-Sophie Mayer, and Marina Fiedler.
    “Advancing Digital Collaboration: Barriers to Enterprise Social Media Adoption
    and How to Overcome Them.” In <i>Hawaii International Conference on System Sciences
    2023 (HICSS-56)</i>, 2023.'
  ieee: 'F. Strich, L. Giermindl, A.-S. Mayer, and M. Fiedler, “Advancing Digital
    Collaboration: Barriers to Enterprise Social Media Adoption and how to Overcome
    them,” presented at the Hawaii International Conference on System Sciences (HICSS),
    2023.'
  mla: 'Strich, Franz, et al. “Advancing Digital Collaboration: Barriers to Enterprise
    Social Media Adoption and How to Overcome Them.” <i>Hawaii International Conference
    on System Sciences 2023 (HICSS-56)</i>, 2023.'
  short: 'F. Strich, L. Giermindl, A.-S. Mayer, M. Fiedler, in: Hawaii International
    Conference on System Sciences 2023 (HICSS-56), 2023.'
conference:
  name: Hawaii International Conference on System Sciences (HICSS)
date_created: 2025-10-13T12:09:44Z
date_updated: 2025-10-13T12:33:23Z
extern: '1'
language:
- iso: eng
main_file_link:
- url: 'https://aisel.aisnet.org/hicss-56/dsm/dsm_in_enterprise/2 '
publication: Hawaii International Conference on System Sciences 2023 (HICSS-56)
status: public
title: 'Advancing Digital Collaboration: Barriers to Enterprise Social Media Adoption
  and how to Overcome them'
type: conference
user_id: '122631'
year: '2023'
...