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<titleInfo><title>Embedding Generative AI into Products – 10 Design Principles for Building Intelligent Systems</title></titleInfo>


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<name type="personal">
  <namePart type="given">Christian</namePart>
  <namePart type="family">Koldewey</namePart>
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  <namePart type="given">Malte Nick</namePart>
  <namePart type="family">Rohde</namePart>
  <role><roleTerm type="text">author</roleTerm> </role></name>
<name type="personal">
  <namePart type="given">Gero</namePart>
  <namePart type="family">Strobel</namePart>
  <role><roleTerm type="text">author</roleTerm> </role></name>
<name type="personal">
  <namePart type="given">Julia Marie</namePart>
  <namePart type="family">Vehmeyer</namePart>
  <role><roleTerm type="text">author</roleTerm> </role></name>
<name type="personal">
  <namePart type="given">Timm</namePart>
  <namePart type="family">Fichtler</namePart>
  <role><roleTerm type="text">author</roleTerm> </role><identifier type="local">66731</identifier><description xsi:type="identifierDefinition" type="orcid">https://orcid.org/0000-0001-6034-4399</description></name>
<name type="personal">
  <namePart type="given">Roman</namePart>
  <namePart type="family">Dumitrescu</namePart>
  <role><roleTerm type="text">author</roleTerm> </role><identifier type="local">16190</identifier></name>







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<originInfo><publisher>IEEE</publisher><dateIssued encoding="w3cdtf">2025</dateIssued>
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<language><languageTerm authority="iso639-2b" type="code">eng</languageTerm>
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<relatedItem type="host"><titleInfo><title>2025 IEEE International Conference on Engineering, Technology, and Innovation (ICE/ITMC)</title></titleInfo><identifier type="doi">10.1109/ice/itmc65658.2025.11106522</identifier>
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<bibtex>@inproceedings{Koldewey_Rohde_Strobel_Vehmeyer_Fichtler_Dumitrescu_2025, title={Embedding Generative AI into Products – 10 Design Principles for Building Intelligent Systems}, DOI={&lt;a href=&quot;https://doi.org/10.1109/ice/itmc65658.2025.11106522&quot;&gt;10.1109/ice/itmc65658.2025.11106522&lt;/a&gt;}, booktitle={2025 IEEE International Conference on Engineering, Technology, and Innovation (ICE/ITMC)}, publisher={IEEE}, author={Koldewey, Christian and Rohde, Malte Nick and Strobel, Gero and Vehmeyer, Julia Marie and Fichtler, Timm and Dumitrescu, Roman}, year={2025} }</bibtex>
<mla>Koldewey, Christian, et al. “Embedding Generative AI into Products – 10 Design Principles for Building Intelligent Systems.” &lt;i&gt;2025 IEEE International Conference on Engineering, Technology, and Innovation (ICE/ITMC)&lt;/i&gt;, IEEE, 2025, doi:&lt;a href=&quot;https://doi.org/10.1109/ice/itmc65658.2025.11106522&quot;&gt;10.1109/ice/itmc65658.2025.11106522&lt;/a&gt;.</mla>
<short>C. Koldewey, M.N. Rohde, G. Strobel, J.M. Vehmeyer, T. Fichtler, R. Dumitrescu, in: 2025 IEEE International Conference on Engineering, Technology, and Innovation (ICE/ITMC), IEEE, 2025.</short>
<apa>Koldewey, C., Rohde, M. N., Strobel, G., Vehmeyer, J. M., Fichtler, T., &amp;#38; Dumitrescu, R. (2025). Embedding Generative AI into Products – 10 Design Principles for Building Intelligent Systems. &lt;i&gt;2025 IEEE International Conference on Engineering, Technology, and Innovation (ICE/ITMC)&lt;/i&gt;. &lt;a href=&quot;https://doi.org/10.1109/ice/itmc65658.2025.11106522&quot;&gt;https://doi.org/10.1109/ice/itmc65658.2025.11106522&lt;/a&gt;</apa>
<ama>Koldewey C, Rohde MN, Strobel G, Vehmeyer JM, Fichtler T, Dumitrescu R. Embedding Generative AI into Products – 10 Design Principles for Building Intelligent Systems. In: &lt;i&gt;2025 IEEE International Conference on Engineering, Technology, and Innovation (ICE/ITMC)&lt;/i&gt;. IEEE; 2025. doi:&lt;a href=&quot;https://doi.org/10.1109/ice/itmc65658.2025.11106522&quot;&gt;10.1109/ice/itmc65658.2025.11106522&lt;/a&gt;</ama>
<ieee>C. Koldewey, M. N. Rohde, G. Strobel, J. M. Vehmeyer, T. Fichtler, and R. Dumitrescu, “Embedding Generative AI into Products – 10 Design Principles for Building Intelligent Systems,” 2025, doi: &lt;a href=&quot;https://doi.org/10.1109/ice/itmc65658.2025.11106522&quot;&gt;10.1109/ice/itmc65658.2025.11106522&lt;/a&gt;.</ieee>
<chicago>Koldewey, Christian, Malte Nick Rohde, Gero Strobel, Julia Marie Vehmeyer, Timm Fichtler, and Roman Dumitrescu. “Embedding Generative AI into Products – 10 Design Principles for Building Intelligent Systems.” In &lt;i&gt;2025 IEEE International Conference on Engineering, Technology, and Innovation (ICE/ITMC)&lt;/i&gt;. IEEE, 2025. &lt;a href=&quot;https://doi.org/10.1109/ice/itmc65658.2025.11106522&quot;&gt;https://doi.org/10.1109/ice/itmc65658.2025.11106522&lt;/a&gt;.</chicago>
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