{"series_title":"2018 Winter AMA Conference Proceedings","date_updated":"2022-01-06T07:02:56Z","year":"2018","citation":{"bibtex":"@article{Eggert_Steinhoff_Witte_2018, series={2018 Winter AMA Conference Proceedings}, title={Are Gift Purchases an Effective Driver of Customer Loyalty?}, author={Eggert, Andreas and Steinhoff, Lena and Witte, Carina}, year={2018}, collection={2018 Winter AMA Conference Proceedings} }","ieee":"A. Eggert, L. Steinhoff, and C. Witte, “Are Gift Purchases an Effective Driver of Customer Loyalty?” 2018.","chicago":"Eggert, Andreas, Lena Steinhoff, and Carina Witte. “Are Gift Purchases an Effective Driver of Customer Loyalty?” 2018 Winter AMA Conference Proceedings, 2018.","short":"A. Eggert, L. Steinhoff, C. Witte, (2018).","mla":"Eggert, Andreas, et al. <i>Are Gift Purchases an Effective Driver of Customer Loyalty?</i> 2018.","ama":"Eggert A, Steinhoff L, Witte C. Are Gift Purchases an Effective Driver of Customer Loyalty? 2018.","apa":"Eggert, A., Steinhoff, L., &#38; Witte, C. (2018). Are Gift Purchases an Effective Driver of Customer Loyalty?"},"language":[{"iso":"eng"}],"status":"public","_id":"6199","date_created":"2018-12-13T16:16:50Z","author":[{"last_name":"Eggert","full_name":"Eggert, Andreas","first_name":"Andreas"},{"first_name":"Lena","full_name":"Steinhoff, Lena","last_name":"Steinhoff"},{"last_name":"Witte","full_name":"Witte, Carina","first_name":"Carina"}],"title":"Are Gift Purchases an Effective Driver of Customer Loyalty?","department":[{"_id":"19"},{"_id":"180"}],"type":"conference","user_id":"57352"}