{"language":[{"iso":"eng"}],"status":"public","author":[{"first_name":"Johanna","id":"50954","last_name":"Horsthemke","full_name":"Horsthemke, Johanna"},{"last_name":"Böhm","full_name":"Böhm, Eva","first_name":"Eva"}],"type":"conference_abstract","date_created":"2025-11-10T13:23:52Z","date_updated":"2025-11-10T13:37:26Z","year":"2025","_id":"62154","title":"Keep Reward Or Return Fee – How Do Incentives In Product Return Management Influence Return Decisions And Future Customer Behavior?","citation":{"bibtex":"@inproceedings{Horsthemke_Böhm_2025, title={Keep Reward Or Return Fee – How Do Incentives In Product Return Management Influence Return Decisions And Future Customer Behavior?}, booktitle={Proceedings of the 2025 AMS 25th World Marketing Congress}, author={Horsthemke, Johanna and Böhm, Eva}, year={2025} }","ieee":"J. Horsthemke and E. Böhm, “Keep Reward Or Return Fee – How Do Incentives In Product Return Management Influence Return Decisions And Future Customer Behavior?,” 2025.","mla":"Horsthemke, Johanna, and Eva Böhm. “Keep Reward Or Return Fee – How Do Incentives In Product Return Management Influence Return Decisions And Future Customer Behavior?” <i>Proceedings of the 2025 AMS 25th World Marketing Congress</i>, 2025.","chicago":"Horsthemke, Johanna, and Eva Böhm. “Keep Reward Or Return Fee – How Do Incentives In Product Return Management Influence Return Decisions And Future Customer Behavior?” In <i>Proceedings of the 2025 AMS 25th World Marketing Congress</i>, 2025.","apa":"Horsthemke, J., &#38; Böhm, E. (2025). Keep Reward Or Return Fee – How Do Incentives In Product Return Management Influence Return Decisions And Future Customer Behavior? <i>Proceedings of the 2025 AMS 25th World Marketing Congress</i>.","short":"J. Horsthemke, E. Böhm, in: Proceedings of the 2025 AMS 25th World Marketing Congress, 2025.","ama":"Horsthemke J, Böhm E. Keep Reward Or Return Fee – How Do Incentives In Product Return Management Influence Return Decisions And Future Customer Behavior? In: <i>Proceedings of the 2025 AMS 25th World Marketing Congress</i>. ; 2025."},"publication":"Proceedings of the 2025 AMS 25th World Marketing Congress","user_id":"50954"}