{"main_file_link":[{"url":"https://hdl.handle.net/10125/111876"}],"publication":"Proceedings of the 59th Hawaii International Conference on System Sciences","user_id":"66731","_id":"63652","citation":{"bibtex":"@inproceedings{Fichtler_Petzke_Grigoryan_Koldewey_Dumitrescu_2026, title={Enhancing Product Management Performance through Digitalization: Advantages, Challenges, Design Fields}, booktitle={Proceedings of the 59th Hawaii International Conference on System Sciences}, author={Fichtler, Timm and Petzke, Lisa Irene and Grigoryan, Khoren and Koldewey, Christian and Dumitrescu, Roman}, year={2026} }","mla":"Fichtler, Timm, et al. “Enhancing Product Management Performance through Digitalization: Advantages, Challenges, Design Fields.” <i>Proceedings of the 59th Hawaii International Conference on System Sciences</i>, 2026.","ieee":"T. Fichtler, L. I. Petzke, K. Grigoryan, C. Koldewey, and R. Dumitrescu, “Enhancing Product Management Performance through Digitalization: Advantages, Challenges, Design Fields,” presented at the  59th Hawaii International Conference on System Sciences, Maui, Hawaii, 2026.","ama":"Fichtler T, Petzke LI, Grigoryan K, Koldewey C, Dumitrescu R. Enhancing Product Management Performance through Digitalization: Advantages, Challenges, Design Fields. In: <i>Proceedings of the 59th Hawaii International Conference on System Sciences</i>. ; 2026.","chicago":"Fichtler, Timm, Lisa Irene Petzke, Khoren Grigoryan, Christian Koldewey, and Roman Dumitrescu. “Enhancing Product Management Performance through Digitalization: Advantages, Challenges, Design Fields.” In <i>Proceedings of the 59th Hawaii International Conference on System Sciences</i>, 2026.","apa":"Fichtler, T., Petzke, L. I., Grigoryan, K., Koldewey, C., &#38; Dumitrescu, R. (2026). Enhancing Product Management Performance through Digitalization: Advantages, Challenges, Design Fields. <i>Proceedings of the 59th Hawaii International Conference on System Sciences</i>.  59th Hawaii International Conference on System Sciences, Maui, Hawaii.","short":"T. Fichtler, L.I. Petzke, K. Grigoryan, C. Koldewey, R. Dumitrescu, in: Proceedings of the 59th Hawaii International Conference on System Sciences, 2026."},"title":"Enhancing Product Management Performance through Digitalization: Advantages, Challenges, Design Fields","year":"2026","date_created":"2026-01-16T12:57:37Z","date_updated":"2026-01-16T12:57:44Z","type":"conference","conference":{"name":" 59th Hawaii International Conference on System Sciences","location":"Maui, Hawaii"},"department":[{"_id":"563"}],"author":[{"first_name":"Timm","id":"66731","full_name":"Fichtler, Timm","orcid":"https://orcid.org/0000-0001-6034-4399","last_name":"Fichtler"},{"id":"63192","first_name":"Lisa Irene","full_name":"Petzke, Lisa Irene","last_name":"Petzke"},{"last_name":"Grigoryan","full_name":"Grigoryan, Khoren","first_name":"Khoren"},{"orcid":"https://orcid.org/0000-0001-7992-6399","full_name":"Koldewey, Christian","last_name":"Koldewey","id":"43136","first_name":"Christian"},{"full_name":"Dumitrescu, Roman","last_name":"Dumitrescu","first_name":"Roman","id":"16190"}],"status":"public","abstract":[{"lang":"eng","text":"In dynamic environments, product management plays a key role in aligning innovation, customer needs, and strategic decision-making. Digitalization offers significant opportunities to enhance this role by enabling data-driven insights for improved customer and product understanding—yet its successful implementation requires a fundamental transformation. Based on a systematic literature review, this study synthesizes key advantages, challenges, and design fields that shape this transformation. The results highlight performance benefits across business, product, process, and decision-making dimensions, while also uncovering barriers rooted in strategy, organization, people, and technology. To address these barriers, critical enablers and conditions for success are identified. Four overarching design fields provide orientation for structuring digitalization efforts and guiding organizational change in industrial practice. The paper provides both a conceptual foundation and a practical guide for companies seeking to digitalize their product management effectively."}],"language":[{"iso":"eng"}],"quality_controlled":"1"}