{"doi":"10.1177/14614448251409209","_id":"63836","abstract":[{"text":"<jats:p>This article investigates the persistence and transformation of Andrew Tate’s presence on YouTube following the removal of his official channels in August 2022. Combining two empirical approaches—a small-scale analysis of top-ranked videos from YouTube search results in 2022 and 2024, and a large-scale data set of over 112k videos—we examine how Tate-related content continues to circulate and how the platform moderates such material. Our findings show that Tate remains highly visible through a diffuse and decentralized network of actors who repackage his messaging into interviews, remixes, and YouTube-native formats. This configuration produces what we term the “Tate-space”: an ambient ideological environment where motivational rhetoric, aspirational masculinity, and far-right talking points converge. We find that YouTube’s substantial moderation efforts are outpaced by the speed and scale of recommendation-driven circulation and that deplatforming, while symbolically significant, fails to disrupt the cultural and logistical dynamics that sustain Tate’s influence.</jats:p>","lang":"eng"}],"date_created":"2026-02-02T13:44:23Z","status":"public","publication_status":"published","user_id":"74143","publication_identifier":{"issn":["1461-4448","1461-7315"]},"year":"2026","publication":"New Media &amp; Society","type":"journal_article","date_updated":"2026-02-03T09:45:43Z","article_number":"14614448251409209","publisher":"SAGE Publications","language":[{"iso":"eng"}],"title":"The Tate-space on YouTube: Ambient ideology and the limits of platform moderation","author":[{"last_name":"Rieder","first_name":"Bernhard","full_name":"Rieder, Bernhard"},{"first_name":"Bastian","last_name":"August","full_name":"August, Bastian"},{"last_name":"Latil","first_name":"Brogan","full_name":"Latil, Brogan"}],"citation":{"apa":"Rieder, B., August, B., &#38; Latil, B. (2026). The Tate-space on YouTube: Ambient ideology and the limits of platform moderation. <i>New Media &#38;amp; Society</i>, Article 14614448251409208. <a href=\"https://doi.org/10.1177/14614448251409209\">https://doi.org/10.1177/14614448251409209</a>","ama":"Rieder B, August B, Latil B. The Tate-space on YouTube: Ambient ideology and the limits of platform moderation. <i>New Media &#38;amp; Society</i>. Published online 2026. doi:<a href=\"https://doi.org/10.1177/14614448251409209\">10.1177/14614448251409209</a>","mla":"Rieder, Bernhard, et al. “The Tate-Space on YouTube: Ambient Ideology and the Limits of Platform Moderation.” <i>New Media &#38;amp; Society</i>, 14614448251409208, SAGE Publications, 2026, doi:<a href=\"https://doi.org/10.1177/14614448251409209\">10.1177/14614448251409209</a>.","ieee":"B. Rieder, B. August, and B. Latil, “The Tate-space on YouTube: Ambient ideology and the limits of platform moderation,” <i>New Media &#38;amp; Society</i>, Art. no. 14614448251409208, 2026, doi: <a href=\"https://doi.org/10.1177/14614448251409209\">10.1177/14614448251409209</a>.","bibtex":"@article{Rieder_August_Latil_2026, title={The Tate-space on YouTube: Ambient ideology and the limits of platform moderation}, DOI={<a href=\"https://doi.org/10.1177/14614448251409209\">10.1177/14614448251409209</a>}, number={14614448251409208}, journal={New Media &#38;amp; Society}, publisher={SAGE Publications}, author={Rieder, Bernhard and August, Bastian and Latil, Brogan}, year={2026} }","chicago":"Rieder, Bernhard, Bastian August, and Brogan Latil. “The Tate-Space on YouTube: Ambient Ideology and the Limits of Platform Moderation.” <i>New Media &#38;amp; Society</i>, 2026. <a href=\"https://doi.org/10.1177/14614448251409209\">https://doi.org/10.1177/14614448251409209</a>.","short":"B. Rieder, B. August, B. Latil, New Media &#38;amp; Society (2026)."}}