{"user_id":"55603","_id":"64863","language":[{"iso":"eng"}],"article_number":"22","publication":"Electronic Markets","type":"journal_article","status":"public","abstract":[{"lang":"eng","text":"Traditional dyadic customer-provider interactions are being shifted to polyadic interactions involving diverse participants in digital service ecosystems. Especially, artificial intelligence (AI) is increasingly integrated into these ecosystems, so that they comprise non-human participants (e.g., AI-based chatbots)—fundamentally altering the nature of value (co-)creation. While existing literature examines human-to-human interactions, knowledge of service interactions between human actors and AI-based systems is still underexplored. To address this research gap, we develop a taxonomy, comprising six iterations, that explores the peculiarities of AI as either a resource or a (non-human) agent in digital service ecosystems. We evaluate our taxonomy using a multiple case study and derive the four archetypes of AI in digital service ecosystems: (1) discriminative experience enhancer, (2) protective ecosystem orchestrator, (3) ecosystem innovation companion, and (4) personalized service composer. Our results extend the knowledge on service science by showing how AI-based systems—discriminative or generative, and focusing on the interaction in the ecosystem or the individual service encounter—assume the role of resources and non-human agents. Researchers and practitioners can utilize our results to augment their ecosystems with AI.</jats:p>"}],"volume":36,"date_created":"2026-03-07T12:45:48Z","author":[{"first_name":"Philipp","last_name":"Hansmeier","full_name":"Hansmeier, Philipp"},{"first_name":"Jannika Marie","last_name":"Schäfer","full_name":"Schäfer, Jannika Marie"},{"full_name":"Heiden, Philipp zur","last_name":"Heiden","first_name":"Philipp zur"}],"publisher":"Springer Science and Business Media LLC","date_updated":"2026-03-07T12:50:52Z","doi":"10.1007/s12525-026-00879-y","title":"Artificial intelligence in digital service ecosystems—Towards a taxonomy and archetypes","issue":"1","publication_identifier":{"issn":["1019-6781","1422-8890"]},"publication_status":"published","intvolume":"        36","citation":{"ieee":"P. Hansmeier, J. M. Schäfer, and P. zur Heiden, “Artificial intelligence in digital service ecosystems—Towards a taxonomy and archetypes,” <i>Electronic Markets</i>, vol. 36, no. 1, Art. no. 22, 2026, doi: <a href=\"https://doi.org/10.1007/s12525-026-00879-y\">10.1007/s12525-026-00879-y</a>.","chicago":"Hansmeier, Philipp, Jannika Marie Schäfer, and Philipp zur Heiden. “Artificial Intelligence in Digital Service Ecosystems—Towards a Taxonomy and Archetypes.” <i>Electronic Markets</i> 36, no. 1 (2026). <a href=\"https://doi.org/10.1007/s12525-026-00879-y\">https://doi.org/10.1007/s12525-026-00879-y</a>.","ama":"Hansmeier P, Schäfer JM, Heiden P zur. Artificial intelligence in digital service ecosystems—Towards a taxonomy and archetypes. <i>Electronic Markets</i>. 2026;36(1). doi:<a href=\"https://doi.org/10.1007/s12525-026-00879-y\">10.1007/s12525-026-00879-y</a>","mla":"Hansmeier, Philipp, et al. “Artificial Intelligence in Digital Service Ecosystems—Towards a Taxonomy and Archetypes.” <i>Electronic Markets</i>, vol. 36, no. 1, 22, Springer Science and Business Media LLC, 2026, doi:<a href=\"https://doi.org/10.1007/s12525-026-00879-y\">10.1007/s12525-026-00879-y</a>.","short":"P. Hansmeier, J.M. Schäfer, P. zur Heiden, Electronic Markets 36 (2026).","bibtex":"@article{Hansmeier_Schäfer_Heiden_2026, title={Artificial intelligence in digital service ecosystems—Towards a taxonomy and archetypes}, volume={36}, DOI={<a href=\"https://doi.org/10.1007/s12525-026-00879-y\">10.1007/s12525-026-00879-y</a>}, number={122}, journal={Electronic Markets}, publisher={Springer Science and Business Media LLC}, author={Hansmeier, Philipp and Schäfer, Jannika Marie and Heiden, Philipp zur}, year={2026} }","apa":"Hansmeier, P., Schäfer, J. M., &#38; Heiden, P. zur. (2026). Artificial intelligence in digital service ecosystems—Towards a taxonomy and archetypes. <i>Electronic Markets</i>, <i>36</i>(1), Article 22. <a href=\"https://doi.org/10.1007/s12525-026-00879-y\">https://doi.org/10.1007/s12525-026-00879-y</a>"},"year":"2026"}