{"_id":"65227","user_id":"55995","series_title":" Proceedings of the Mensch und Computer","language":[{"iso":"eng"}],"type":"conference","status":"public","date_updated":"2026-03-30T11:19:23Z","author":[{"first_name":"Laura","last_name":"Tölle","id":"55995","full_name":"Tölle, Laura"},{"first_name":"Torben","last_name":"Rehmer","full_name":"Rehmer, Torben"},{"full_name":"Müller, Johann","last_name":"Müller","first_name":"Johann"},{"last_name":"Ruppel","full_name":"Ruppel, Fynn","first_name":"Fynn"},{"id":"72744","full_name":"Trier, Matthias","last_name":"Trier","first_name":"Matthias"}],"date_created":"2026-03-30T11:10:51Z","title":"Disentangling Negative Sentiment towards Virtual Influencers: Towards a Taxonomy of Criticism","conference":{"name":"Mensch und Computer","location":"Chemnitz, Germany"},"year":"2025","citation":{"mla":"Tölle, Laura, et al. <i>Disentangling Negative Sentiment towards Virtual Influencers: Towards a Taxonomy of Criticism</i>. 2025.","short":"L. Tölle, T. Rehmer, J. Müller, F. Ruppel, M. Trier, (2025).","bibtex":"@article{Tölle_Rehmer_Müller_Ruppel_Trier_2025, series={ Proceedings of the Mensch und Computer}, title={Disentangling Negative Sentiment towards Virtual Influencers: Towards a Taxonomy of Criticism}, author={Tölle, Laura and Rehmer, Torben and Müller, Johann and Ruppel, Fynn and Trier, Matthias}, year={2025}, collection={ Proceedings of the Mensch und Computer} }","apa":"Tölle, L., Rehmer, T., Müller, J., Ruppel, F., &#38; Trier, M. (2025). <i>Disentangling Negative Sentiment towards Virtual Influencers: Towards a Taxonomy of Criticism</i>. Mensch und Computer, Chemnitz, Germany.","ama":"Tölle L, Rehmer T, Müller J, Ruppel F, Trier M. Disentangling Negative Sentiment towards Virtual Influencers: Towards a Taxonomy of Criticism. Published online 2025.","chicago":"Tölle, Laura, Torben Rehmer, Johann Müller, Fynn Ruppel, and Matthias Trier. “Disentangling Negative Sentiment towards Virtual Influencers: Towards a Taxonomy of Criticism.”  Proceedings of the Mensch Und Computer, 2025.","ieee":"L. Tölle, T. Rehmer, J. Müller, F. Ruppel, and M. Trier, “Disentangling Negative Sentiment towards Virtual Influencers: Towards a Taxonomy of Criticism.” 2025."}}