@inbook{65385,
  author       = {{Fuchs, Christian}},
  booktitle    = {{The Routledge Companion to Critical Marketing}},
  editor       = {{Tadajewski, Mark and Higgins, Matthew and Denegri-Knott, Janice and Varman, Rohit}},
  isbn         = {{9781003561347}},
  pages        = {{563--578}},
  publisher    = {{Routledge}},
  title        = {{{Social Media, Big Data, and Critical Marketing}}},
  doi          = {{10.4324/9781003561347-36}},
  year         = {{2026}},
}